Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food
Organic fast food among the Malaysian consumers is an emerging theme of discourse. As more people are eating foods bought from fast food restaurants, this eating out lifestyle further heightened the problems of unhealthy eating and unbalanced diets (Azlina et al., 2011). So, to help consumers impr...
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| Format: | Article |
| Language: | English English |
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Canadian Center of Science and Education
2014
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| Online Access: | http://irep.iium.edu.my/36963/ http://irep.iium.edu.my/36963/ http://irep.iium.edu.my/36963/ http://irep.iium.edu.my/36963/1/Modern_applied_science.pdf http://irep.iium.edu.my/36963/4/36963_Investigation%20of%20the%20relationship%20of%20brand%20personality.SCOPUSpdf.pdf |