Investigating email users behaviour against spam: a proposed theoretical framework

Spam is the most common problem faced by email users today when they communicate via the Internet or mobile technology. Despite numerous efforts taken, the battle to contain this problem still goes on. This paper describes a proposed model which focuses on the behavior of email users in avoiding...

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Main Authors:	Bujang, Yanti Rosmunie, Hussin, Husnayati
Format:	Article
Language:	English
Published:	IBIMA 2012
Subjects:	T Technology (General)
Online Access:	http://irep.iium.edu.my/35852/ http://irep.iium.edu.my/35852/ http://irep.iium.edu.my/35852/ http://irep.iium.edu.my/35852/1/J_Int_eBis_Studies_Spam_2012.pdf

id	iium-35852
recordtype	eprints
spelling	iium-358522014-06-17T03:38:49Z http://irep.iium.edu.my/35852/ Investigating email users behaviour against spam: a proposed theoretical framework Bujang, Yanti Rosmunie Hussin, Husnayati T Technology (General) Spam is the most common problem faced by email users today when they communicate via the Internet or mobile technology. Despite numerous efforts taken, the battle to contain this problem still goes on. This paper describes a proposed model which focuses on the behavior of email users in avoiding spam while using this popular channel of communication. Based on the Technology Threat Avoidance Theory (TTAT), the model is enhanced by incorporating the ethics perspectives. The enhanced research model is hoped to be able to explain the email users’ behavior in avoiding the spam email as a threat. Several factors have been identified as possibly influencing the behavior of email users, including perceived severity, perceived susceptibility, safeguard effectiveness, safeguard cost, self-efficacy and IT ethics. Although yet to be tested, it is anticipated that a study adopting the proposed model will contribute towards providing the knowledge to the ISP or ESP, decision maker and individual user to handle the spam problem more effectively in addition to the existing approaches. Keywords: spam, TTAT, email user and behavior. __________________________________________________________________________________________________________________ IBIMA 2012 Article PeerReviewed application/pdf en http://irep.iium.edu.my/35852/1/J_Int_eBis_Studies_Spam_2012.pdf Bujang, Yanti Rosmunie and Hussin, Husnayati (2012) Investigating email users behaviour against spam: a proposed theoretical framework. Journal of Internet and E-Business Studies , 2012 (936368). pp. 1-10. ISSN 2169-0391 http://www.ibimapublishing.com/journals/JIEBS/jiebs .html 10.5171/2012.936368
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	T Technology (General)
spellingShingle	T Technology (General) Bujang, Yanti Rosmunie Hussin, Husnayati Investigating email users behaviour against spam: a proposed theoretical framework
description	Spam is the most common problem faced by email users today when they communicate via the Internet or mobile technology. Despite numerous efforts taken, the battle to contain this problem still goes on. This paper describes a proposed model which focuses on the behavior of email users in avoiding spam while using this popular channel of communication. Based on the Technology Threat Avoidance Theory (TTAT), the model is enhanced by incorporating the ethics perspectives. The enhanced research model is hoped to be able to explain the email users’ behavior in avoiding the spam email as a threat. Several factors have been identified as possibly influencing the behavior of email users, including perceived severity, perceived susceptibility, safeguard effectiveness, safeguard cost, self-efficacy and IT ethics. Although yet to be tested, it is anticipated that a study adopting the proposed model will contribute towards providing the knowledge to the ISP or ESP, decision maker and individual user to handle the spam problem more effectively in addition to the existing approaches. Keywords: spam, TTAT, email user and behavior. __________________________________________________________________________________________________________________
format	Article
author	Bujang, Yanti Rosmunie Hussin, Husnayati
author_facet	Bujang, Yanti Rosmunie Hussin, Husnayati
author_sort	Bujang, Yanti Rosmunie
title	Investigating email users behaviour against spam: a proposed theoretical framework
title_short	Investigating email users behaviour against spam: a proposed theoretical framework
title_full	Investigating email users behaviour against spam: a proposed theoretical framework
title_fullStr	Investigating email users behaviour against spam: a proposed theoretical framework
title_full_unstemmed	Investigating email users behaviour against spam: a proposed theoretical framework
title_sort	investigating email users behaviour against spam: a proposed theoretical framework
publisher	IBIMA
publishDate	2012
url	http://irep.iium.edu.my/35852/ http://irep.iium.edu.my/35852/ http://irep.iium.edu.my/35852/ http://irep.iium.edu.my/35852/1/J_Int_eBis_Studies_Spam_2012.pdf
first_indexed	2023-09-18T20:51:21Z
last_indexed	2023-09-18T20:51:21Z
_version_	1777410015046402048

Investigating email users behaviour against spam: a proposed theoretical framework

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