A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign

The campaigning in the General Elections 2013 proved to be an interesting moment for Malaysians with the existence of close competition between the political parties. A semiotics analysis was carried out on selected unduplicated print advertisements taken from Utusan Malaysia and the New Straits Tim...

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Main Author:	Mokhtar, Aida
Format:	Conference or Workshop Item
Language:	English English English
Published:	2013
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/35377/ http://irep.iium.edu.my/35377/1/International_GE_13_Seminar_17January2014.pdf http://irep.iium.edu.my/35377/4/Letter_of_Invitation_-_International_GE_Seminar_29May2013.jpeg http://irep.iium.edu.my/35377/5/Letter_of_Appreciation_GE_Seminar_-_May_2013.jpeg

id	iium-35377
recordtype	eprints
spelling	iium-353772014-12-30T07:19:14Z http://irep.iium.edu.my/35377/ A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign Mokhtar, Aida H Social Sciences (General) The campaigning in the General Elections 2013 proved to be an interesting moment for Malaysians with the existence of close competition between the political parties. A semiotics analysis was carried out on selected unduplicated print advertisements taken from Utusan Malaysia and the New Straits Times. There were three analysts from the main ethnic groups in Malaysia: the Malay, Chinese and Indian groups. The findings of this research study found that the analysts had different interpretations of the print advertisements in terms of the themes and signs identified. 2013-07-07 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/35377/1/International_GE_13_Seminar_17January2014.pdf application/pdf en http://irep.iium.edu.my/35377/4/Letter_of_Invitation_-_International_GE_Seminar_29May2013.jpeg application/pdf en http://irep.iium.edu.my/35377/5/Letter_of_Appreciation_GE_Seminar_-_May_2013.jpeg Mokhtar, Aida (2013) A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign. In: International GE 13 Seminar, 7-8 July 2013, Gombak. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Mokhtar, Aida A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign
description	The campaigning in the General Elections 2013 proved to be an interesting moment for Malaysians with the existence of close competition between the political parties. A semiotics analysis was carried out on selected unduplicated print advertisements taken from Utusan Malaysia and the New Straits Times. There were three analysts from the main ethnic groups in Malaysia: the Malay, Chinese and Indian groups. The findings of this research study found that the analysts had different interpretations of the print advertisements in terms of the themes and signs identified.
format	Conference or Workshop Item
author	Mokhtar, Aida
author_facet	Mokhtar, Aida
author_sort	Mokhtar, Aida
title	A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign
title_short	A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign
title_full	A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign
title_fullStr	A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign
title_full_unstemmed	A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign
title_sort	semiotic analysis of print advertisements in the malaysian general elections 2013 campaign
publishDate	2013
url	http://irep.iium.edu.my/35377/ http://irep.iium.edu.my/35377/1/International_GE_13_Seminar_17January2014.pdf http://irep.iium.edu.my/35377/4/Letter_of_Invitation_-_International_GE_Seminar_29May2013.jpeg http://irep.iium.edu.my/35377/5/Letter_of_Appreciation_GE_Seminar_-_May_2013.jpeg
first_indexed	2023-09-18T20:50:43Z
last_indexed	2023-09-18T20:50:43Z
_version_	1777409975817076736

A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign

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