Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study i...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
IACSIT Press
2015
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/35077/ http://irep.iium.edu.my/35077/ http://irep.iium.edu.my/35077/1/Factor_influencing_adoption_of_social_media.pdf |
id |
iium-35077 |
---|---|
recordtype |
eprints |
spelling |
iium-350772016-11-10T03:43:15Z http://irep.iium.edu.my/35077/ Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study is to determine the factors influencing the Malaysian Muslim users to adopt social networking sites. It will justify the social, educational, technological and other factors behind the adoption of social networking sites like Facebook, twitter and MySpace. The paper is conceptual in nature and proposes that a future research can be conducted with the Structural Equation modeling approach to sort out the significance and the relative importance of these factors behind the Muslim users’ adoption of social networking sites in Malaysia. IACSIT Press 2015-02 Article PeerReviewed application/pdf en http://irep.iium.edu.my/35077/1/Factor_influencing_adoption_of_social_media.pdf Jan, Muhammad Tahir and Abdullah, Kalthom and Momen, Abdul (2015) Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. Journal of Economics, Business and Management , 3 (2). pp. 267-270. ISSN 2301-3567 http://www.joebm.com/index.php?m=content&c=index&a=show&catid=40&id=476 |
repository_type |
Digital Repository |
institution_category |
Local University |
institution |
International Islamic University Malaysia |
building |
IIUM Repository |
collection |
Online Access |
language |
English |
topic |
HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
spellingShingle |
HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective |
description |
For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study is to determine the factors influencing the Malaysian Muslim users to adopt social networking sites. It will justify the social, educational, technological and other factors behind the adoption of social networking sites like Facebook, twitter and MySpace. The paper is conceptual in nature and proposes that a future research can be conducted with the Structural Equation modeling approach to sort out the significance and the relative importance of these factors behind the Muslim users’ adoption of social networking sites in Malaysia. |
format |
Article |
author |
Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul |
author_facet |
Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul |
author_sort |
Jan, Muhammad Tahir |
title |
Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective |
title_short |
Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective |
title_full |
Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective |
title_fullStr |
Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective |
title_full_unstemmed |
Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective |
title_sort |
factors influencing the adoption of social networking sites: malaysian muslim users perspective |
publisher |
IACSIT Press |
publishDate |
2015 |
url |
http://irep.iium.edu.my/35077/ http://irep.iium.edu.my/35077/ http://irep.iium.edu.my/35077/1/Factor_influencing_adoption_of_social_media.pdf |
first_indexed |
2023-09-18T20:50:23Z |
last_indexed |
2023-09-18T20:50:23Z |
_version_ |
1777409954917908480 |