Customer decision making vis-à-vis halal branding
Understanding the preference of Muslim youth for halal (religiously permissible)certified products in their search for branded items was the underlying motive behind this research. Since sportswear brand owners usually target youth market segments, Muslim youth in the Malaysian market were selected...
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| Format: | Article |
| Language: | English |
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Malaysian Institute of Management
2013
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| Online Access: | http://irep.iium.edu.my/34857/ http://irep.iium.edu.my/34857/ http://irep.iium.edu.my/34857/4/customer_Decision_Making_Vis-%C3%A0-Vis_Halal.pdf |