The acceptance of TV Islamic reality shows by the Malay community

Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This study tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality television shows among the...

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Main Authors:	A.Manaf, Aini Maznina, Wok, Saodah, Ismail, Rizalawati, Abdul Latif, Siti Sakinah
Format:	Article
Language:	English
Published:	Universiti Sains Islam Malaysia (USIM) 2013
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/34751/ http://irep.iium.edu.my/34751/ http://irep.iium.edu.my/34751/1/Journal_Ulum_Islamiah_TV_Reality_Show.pdf

id	iium-34751
recordtype	eprints
spelling	iium-347512015-08-28T03:22:34Z http://irep.iium.edu.my/34751/ The acceptance of TV Islamic reality shows by the Malay community A.Manaf, Aini Maznina Wok, Saodah Ismail, Rizalawati Abdul Latif, Siti Sakinah P87 Communication. Mass media Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This study tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality television shows among the Malay community. This is a quantitative study, which uses the survey method with questionnaire as the research instrument. The research targets at Malays from the age of 13 years old and above, nationwide. The study includes the level of TV viewing habits among the Malay community, the preference and viewing habits of Islamic reality shows, the reasons for watching and the satisfaction gained from watching the Islamic reality shows, as well as the involvement in and impact change on viewers of the programs. A total of 540 respondents were sampled and only 460 valid respondents were used for the present study. The study incorporated the uses and gratifications theory (Blumler & Katz, 1974) to understand the motives and satisfaction derived from watching Islamic reality shows. The study also tries to test the cultivation theory (Gerbner & Gross, 1976) for the viewers of the Islamic reality shows on their perception, attitude and behavior. The study found that majority of the respondents had viewed Islamic reality shows; with Imam Muda as the most popular Islamic reality show. They believed that the program is good and educational in nature. The main reason for watching it is the Islamic nature and the positive learning experience gained. The respondents also stated that watching Islamic reality shows improved their Islamic Knowledge and practices. The study found that there is a positive relationship between reasons for watching and satisfaction with watching Islamic reality shows and this supported the uses and gratification theory understudy. In addition, the study also found that there are positive relationships between perception, attitude, involvement and impact change with the extent of viewing habits to the Islamic reality shows. Thus, the cultivation theory holds true for this study. Based on the findings, it is suggested that relevant authorities take appropriate strategies to ensure that TV Islamic reality shows remain relevant, fun and up-to-date with current issues for the viewers to gain new knowledge and to reinforce that their existing Islamic knowledge and practices. Universiti Sains Islam Malaysia (USIM) 2013-06 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34751/1/Journal_Ulum_Islamiah_TV_Reality_Show.pdf A.Manaf, Aini Maznina and Wok, Saodah and Ismail, Rizalawati and Abdul Latif, Siti Sakinah (2013) The acceptance of TV Islamic reality shows by the Malay community. Ulum Islamiyyah - The Malaysian Journal of Islamic Sciences, 10. pp. 93-116. ISSN 1675-5936 http://uijournal.usim.edu.my/index.php/main
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media A.Manaf, Aini Maznina Wok, Saodah Ismail, Rizalawati Abdul Latif, Siti Sakinah The acceptance of TV Islamic reality shows by the Malay community
description	Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This study tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality television shows among the Malay community. This is a quantitative study, which uses the survey method with questionnaire as the research instrument. The research targets at Malays from the age of 13 years old and above, nationwide. The study includes the level of TV viewing habits among the Malay community, the preference and viewing habits of Islamic reality shows, the reasons for watching and the satisfaction gained from watching the Islamic reality shows, as well as the involvement in and impact change on viewers of the programs. A total of 540 respondents were sampled and only 460 valid respondents were used for the present study. The study incorporated the uses and gratifications theory (Blumler & Katz, 1974) to understand the motives and satisfaction derived from watching Islamic reality shows. The study also tries to test the cultivation theory (Gerbner & Gross, 1976) for the viewers of the Islamic reality shows on their perception, attitude and behavior. The study found that majority of the respondents had viewed Islamic reality shows; with Imam Muda as the most popular Islamic reality show. They believed that the program is good and educational in nature. The main reason for watching it is the Islamic nature and the positive learning experience gained. The respondents also stated that watching Islamic reality shows improved their Islamic Knowledge and practices. The study found that there is a positive relationship between reasons for watching and satisfaction with watching Islamic reality shows and this supported the uses and gratification theory understudy. In addition, the study also found that there are positive relationships between perception, attitude, involvement and impact change with the extent of viewing habits to the Islamic reality shows. Thus, the cultivation theory holds true for this study. Based on the findings, it is suggested that relevant authorities take appropriate strategies to ensure that TV Islamic reality shows remain relevant, fun and up-to-date with current issues for the viewers to gain new knowledge and to reinforce that their existing Islamic knowledge and practices.
format	Article
author	A.Manaf, Aini Maznina Wok, Saodah Ismail, Rizalawati Abdul Latif, Siti Sakinah
author_facet	A.Manaf, Aini Maznina Wok, Saodah Ismail, Rizalawati Abdul Latif, Siti Sakinah
author_sort	A.Manaf, Aini Maznina
title	The acceptance of TV Islamic reality shows by the Malay community
title_short	The acceptance of TV Islamic reality shows by the Malay community
title_full	The acceptance of TV Islamic reality shows by the Malay community
title_fullStr	The acceptance of TV Islamic reality shows by the Malay community
title_full_unstemmed	The acceptance of TV Islamic reality shows by the Malay community
title_sort	acceptance of tv islamic reality shows by the malay community
publisher	Universiti Sains Islam Malaysia (USIM)
publishDate	2013
url	http://irep.iium.edu.my/34751/ http://irep.iium.edu.my/34751/ http://irep.iium.edu.my/34751/1/Journal_Ulum_Islamiah_TV_Reality_Show.pdf
first_indexed	2023-09-18T20:50:00Z
last_indexed	2023-09-18T20:50:00Z
_version_	1777409930536419328

The acceptance of TV Islamic reality shows by the Malay community

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