The roles of cues for assessing consumers perceived quality at the destination level

This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships between cues and quality. Perceived intrinsic cue has been considered as formative cons...

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Main Authors:	Hossain, Enayet, Quaddus, Mohammed, Haque, A. K. M. Ahasanul
Format:	Article
Language:	English
Published:	TextRoad Publication 2013
Subjects:	HF5001 Business. Business Administration HF5549 Personnel management
Online Access:	http://irep.iium.edu.my/34489/ http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf

id	iium-34489
recordtype	eprints
spelling	iium-344892014-01-19T09:41:47Z http://irep.iium.edu.my/34489/ The roles of cues for assessing consumers perceived quality at the destination level Hossain, Enayet Quaddus, Mohammed Haque, A. K. M. Ahasanul HF5001 Business. Business Administration HF5549 Personnel management This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships between cues and quality. Perceived intrinsic cue has been considered as formative construct whereas extrinsic cues are considered as reflective constructs. Partial Least Square (PLS) based Structure Equation Modeling (SEM)analysis reveals that both cues have positive impacts on perceived quality. The principle guideline of this study is to support destination operators in tourism planning and development. It will assist for successful business operation and long -term sustainability of the tourism destination. Theoretically, this study contributes to enhancing the causal relationship s between cues and quality which have yet to be included in the tourism literature. Limitations of the study are discussed including future research direction. TextRoad Publication 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf Hossain, Enayet and Quaddus, Mohammed and Haque, A. K. M. Ahasanul (2013) The roles of cues for assessing consumers perceived quality at the destination level. Journal of Basic and Applied Scientific Research, 3 (1). pp. 1133-1141. ISSN 2090-424x (O), 2090-4304 (P)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration HF5549 Personnel management
spellingShingle	HF5001 Business. Business Administration HF5549 Personnel management Hossain, Enayet Quaddus, Mohammed Haque, A. K. M. Ahasanul The roles of cues for assessing consumers perceived quality at the destination level
description	This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships between cues and quality. Perceived intrinsic cue has been considered as formative construct whereas extrinsic cues are considered as reflective constructs. Partial Least Square (PLS) based Structure Equation Modeling (SEM)analysis reveals that both cues have positive impacts on perceived quality. The principle guideline of this study is to support destination operators in tourism planning and development. It will assist for successful business operation and long -term sustainability of the tourism destination. Theoretically, this study contributes to enhancing the causal relationship s between cues and quality which have yet to be included in the tourism literature. Limitations of the study are discussed including future research direction.
format	Article
author	Hossain, Enayet Quaddus, Mohammed Haque, A. K. M. Ahasanul
author_facet	Hossain, Enayet Quaddus, Mohammed Haque, A. K. M. Ahasanul
author_sort	Hossain, Enayet
title	The roles of cues for assessing consumers perceived quality at the destination level
title_short	The roles of cues for assessing consumers perceived quality at the destination level
title_full	The roles of cues for assessing consumers perceived quality at the destination level
title_fullStr	The roles of cues for assessing consumers perceived quality at the destination level
title_full_unstemmed	The roles of cues for assessing consumers perceived quality at the destination level
title_sort	roles of cues for assessing consumers perceived quality at the destination level
publisher	TextRoad Publication
publishDate	2013
url	http://irep.iium.edu.my/34489/ http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf
first_indexed	2023-09-18T20:49:43Z
last_indexed	2023-09-18T20:49:43Z
_version_	1777409912594235392

The roles of cues for assessing consumers perceived quality at the destination level

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