The roles of cues for assessing consumers perceived quality at the destination level
This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships between cues and quality. Perceived intrinsic cue has been considered as formative cons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
TextRoad Publication
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34489/ http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf |
| Summary: | This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality
at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships
between cues and quality. Perceived intrinsic cue
has been considered as formative construct whereas extrinsic cues are considered as reflective constructs. Partial Least Square (PLS) based Structure Equation Modeling (SEM)analysis reveals that both cues have
positive impacts on perceived quality. The principle guideline of this study is to support destination operators
in tourism planning and development. It will assist for successful business operation and long -term sustainability of the tourism destination. Theoretically, this study contributes to enhancing the causal relationship
s between cues and quality which have yet to be included in
the tourism literature. Limitations of the study are discussed including future research direction.
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