What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destina...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34486/ http://irep.iium.edu.my/34486/1/What_Makes_Tourists_Satisfied_An_Empirical_Study_on_Malaysian_Islamic_Tourist_Destination.pdf |
| Summary: | The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in
destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better
understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destination in the different facets.
The identification of influencing factors that make Muslim tourist satisfied help Islamic destination marketer
to make strategic marketing plans. Multiple Regressions was employed to identify the relationship among the
variables. From the analysis it was found that destination image, religious motivation and service quality have
a positive relationship with tourist satisfaction on islamic tourist destination in Malaysia |
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