Exploring critical factors of tourist satisfaction: a study on Islamic tourists destinations in Malaysia
Tourism industry is one of the largest service industries in Malaysia and it has great impact on national economy. The main objective of this study is to explore the factors that lead to tourist's satisfaction in terms of Islamic tourist destinations. This research will conduct 3 stages of da...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National Academy of Management
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34484/ http://irep.iium.edu.my/34484/1/Exploring_Critical_Factors_of_Tourist_Satisfaction_A_Study_on_Islamic_Tourists_Destinations_in_Malaysia.pdf |
| Summary: | Tourism industry is one of the largest service industries in Malaysia and it has great impact
on national economy. The main objective of this study is to explore the factors that lead to tourist's
satisfaction in terms of Islamic tourist destinations. This research will conduct 3 stages of data
analysis: exploratory factor analysis; confirmatory factor analysis and structural equation model
ing to test the hypothesis. This research is necessary to provide a better understanding of Muslim
tourist satisfaction in Malaysian Islamic tourist destination in different facets. The identification of
significant factors influencing Muslim tourist satisfaction to revisit Malaysia for the purpose of
making strategic marketing plans can be made to encourage Muslim tourists to visit Mala |
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