Malaysian users’ perception towards facebook as a social networking site
Social network sites constitute a rapidly growing phenomenon. Thus, understanding users perception toward social network sites become essential. Realizing this present needs, this study strives to determine the user’s perception towards Facebook in Malaysia. This paper commences by examining t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34474/ http://irep.iium.edu.my/34474/ http://irep.iium.edu.my/34474/1/Malaysian_Users%E2%80%99_Perception_towards_Facebook_as_a_Social_Networking_Site.pdf |
| Summary: | Social network sites constitute a rapidly growing phenomenon. Thus, understanding users
perception toward social network sites become essential. Realizing this present needs, this
study strives to determine the user’s perception towards Facebook in Malaysia. This paper
commences by examining the relevance of the privacy, features, sharing social information, and
accessibility provided by the social network sites. A self-administered questionnaire survey was
conducted. A convenience sampling method was employed to collect data. A total of 206
questionnaires were found valid out of total 250 distributed questionnaires. Results indicate
that there is a positive perception of Facebook in Malaysia exists because of easy accessibility
and variety of features. However, Facebook still needs to improve the privacy system to protect
the sharing social information by the users to make the Facebook more acceptable for the users
in Malaysia.
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