Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
The purpose of this paper is to explore customer’s views on fast food restaurants advertising. Data were collected by using convenient sampling method from Klang Valley area, Malaysia. 350 questionnaires were distributed and recorded with a response rate of 85 per cent. The result of the research sh...
| Main Authors: | , |
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| Format: | Monograph |
| Language: | English |
| Published: |
s.n
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/33603/ http://irep.iium.edu.my/33603/ http://irep.iium.edu.my/33603/1/EDW_A10-181-0728..pdf |