The strategic planning process and current practices: A comparative empirical study of UMW Toyota Motor and Chemical Company of Malaysia
This article focuses on the strategic planning process and its best practices that is suggested by the literature and also applied by companies. The two cases studied in this paper are two prominent, non-competing companies operating in Malaysia namely UMW Toyota Sdn. Bhd. and the Chemical Company...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/32570/ http://irep.iium.edu.my/32570/ http://irep.iium.edu.my/32570/1/ASS_journal-_Toyota..pdf |