Determinants of social networking software acceptance: a multi-theoretical approach
Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaya
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/32373/ http://irep.iium.edu.my/32373/ http://irep.iium.edu.my/32373/1/determinants.pdf |