Determinants of social networking software acceptance: a multi-theoretical approach

Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand...

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Main Authors:	Shittu, Ahmed Tajudeen, Madarsha, Kamal Basha, Nik Abdul Rahman , Nik Suryani, Tunku Ahmad, Tunku Badariah
Format:	Article
Language:	English
Published:	Universiti Malaya 2013
Subjects:	L Education (General)
Online Access:	http://irep.iium.edu.my/32373/ http://irep.iium.edu.my/32373/ http://irep.iium.edu.my/32373/1/determinants.pdf

id	iium-32373
recordtype	eprints
spelling	iium-323732013-10-22T07:28:10Z http://irep.iium.edu.my/32373/ Determinants of social networking software acceptance: a multi-theoretical approach Shittu, Ahmed Tajudeen Madarsha, Kamal Basha Nik Abdul Rahman , Nik Suryani Tunku Ahmad, Tunku Badariah L Education (General) Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand the factors that influence the acceptance of it among the students. However, in this study, acceptance to use social network software was research into through a multi-theoretical approach. Factors from innovation diffusion theory, technology acceptance model, and social influence theory were used as a conceptual framework of this study. 500 undergraduate students participated in the study. Survey questionnaires were administered on the participants. Structural equation modeling was use to analyzed the data generated from the study. A model was developed from the study known as social network software acceptance model. The findings of the study showed the interaction that exists among factors from different theories as it influences student acceptance of SNS. From the findings of this study, theoretical as well as education implications were drawn. The study concludes that acceptance of SNS is a function of interrelated factors from different theories. Universiti Malaya 2013-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/32373/1/determinants.pdf Shittu, Ahmed Tajudeen and Madarsha, Kamal Basha and Nik Abdul Rahman , Nik Suryani and Tunku Ahmad, Tunku Badariah (2013) Determinants of social networking software acceptance: a multi-theoretical approach. The Malaysian Online Journal of Educational Technology (MOJET), 1 (1). pp. 27-43. ISSN 2289-2990 http://mojet.net/pdf/v01i01/v01i01-03.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	L Education (General)
spellingShingle	L Education (General) Shittu, Ahmed Tajudeen Madarsha, Kamal Basha Nik Abdul Rahman , Nik Suryani Tunku Ahmad, Tunku Badariah Determinants of social networking software acceptance: a multi-theoretical approach
description	Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand the factors that influence the acceptance of it among the students. However, in this study, acceptance to use social network software was research into through a multi-theoretical approach. Factors from innovation diffusion theory, technology acceptance model, and social influence theory were used as a conceptual framework of this study. 500 undergraduate students participated in the study. Survey questionnaires were administered on the participants. Structural equation modeling was use to analyzed the data generated from the study. A model was developed from the study known as social network software acceptance model. The findings of the study showed the interaction that exists among factors from different theories as it influences student acceptance of SNS. From the findings of this study, theoretical as well as education implications were drawn. The study concludes that acceptance of SNS is a function of interrelated factors from different theories.
format	Article
author	Shittu, Ahmed Tajudeen Madarsha, Kamal Basha Nik Abdul Rahman , Nik Suryani Tunku Ahmad, Tunku Badariah
author_facet	Shittu, Ahmed Tajudeen Madarsha, Kamal Basha Nik Abdul Rahman , Nik Suryani Tunku Ahmad, Tunku Badariah
author_sort	Shittu, Ahmed Tajudeen
title	Determinants of social networking software acceptance: a multi-theoretical approach
title_short	Determinants of social networking software acceptance: a multi-theoretical approach
title_full	Determinants of social networking software acceptance: a multi-theoretical approach
title_fullStr	Determinants of social networking software acceptance: a multi-theoretical approach
title_full_unstemmed	Determinants of social networking software acceptance: a multi-theoretical approach
title_sort	determinants of social networking software acceptance: a multi-theoretical approach
publisher	Universiti Malaya
publishDate	2013
url	http://irep.iium.edu.my/32373/ http://irep.iium.edu.my/32373/ http://irep.iium.edu.my/32373/1/determinants.pdf
first_indexed	2023-09-18T20:46:44Z
last_indexed	2023-09-18T20:46:44Z
_version_	1777409724786933760

Determinants of social networking software acceptance: a multi-theoretical approach

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