Re-examining the bank patronize behavior in Malaysia: a logistic regression approach
This study is aimed at investigating individual as well as bank specific factors affecting bank customers’ decision prior to patronizing a bank. As many as 394 customers from Islamic and conventional banks are involved in the survey and the data collected are analyzed using logistic regression. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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IDOSI Publication
2013
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| Online Access: | http://irep.iium.edu.my/32372/ http://irep.iium.edu.my/32372/ http://irep.iium.edu.my/32372/ http://irep.iium.edu.my/32372/1/Zaidi_and_Abduh%2C_WASJ_2013.pdf |