Moving toward e-business: customer relationship management alignment in Malaysian small business

Moving toward e-business: customer relationship management alignment in Malaysian small business

The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From rese...

Full description

Bibliographic Details
Main Authors: Mohamed, Norshidah, Mahmud, Murni, Ahlan, Abdul Rahman, Hussein, Ramlah, Abdul Karim, Nor Shahriza, Aditiawarman, Umar
Format: Article
Language:English
Published: The Social Sciences Reserach Society 2013
Subjects:
T Technology (General)
T58.6 Management information systems
Online Access:http://irep.iium.edu.my/32108/
http://irep.iium.edu.my/32108/
http://irep.iium.edu.my/32108/1/Norshidah_Mohamed.pdf
id iium-32108
recordtype eprints
spelling iium-321082013-09-25T08:30:10Z http://irep.iium.edu.my/32108/ Moving toward e-business: customer relationship management alignment in Malaysian small business Mohamed, Norshidah Mahmud, Murni Ahlan, Abdul Rahman Hussein, Ramlah Abdul Karim, Nor Shahriza Aditiawarman, Umar T Technology (General) T58.6 Management information systems The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From researchers’ perspective, the research has contributed to new theoretical knowledge on CRM alignment as evident through the development of a new research instrument and research model that explains organizational performance. From practical perspective, the research has clarified the components of CRM alignment and impact of CRM alignment. Implications of research are discussed herein. The Social Sciences Reserach Society 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/32108/1/Norshidah_Mohamed.pdf Mohamed, Norshidah and Mahmud, Murni and Ahlan, Abdul Rahman and Hussein, Ramlah and Abdul Karim, Nor Shahriza and Aditiawarman, Umar (2013) Moving toward e-business: customer relationship management alignment in Malaysian small business. International Journal of eBusiness and eGovernment Studies, 5 (2). pp. 112-121. ISSN 2146-0744 (O) http://www.sobiad.org/eJOURNALS/journal_IJEBEG/arhieves/2013_2/Norshidah_Mohamed.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic T Technology (General)
T58.6 Management information systems
spellingShingle T Technology (General)
T58.6 Management information systems
Mohamed, Norshidah
Mahmud, Murni
Ahlan, Abdul Rahman
Hussein, Ramlah
Abdul Karim, Nor Shahriza
Aditiawarman, Umar
Moving toward e-business: customer relationship management alignment in Malaysian small business
description The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From researchers’ perspective, the research has contributed to new theoretical knowledge on CRM alignment as evident through the development of a new research instrument and research model that explains organizational performance. From practical perspective, the research has clarified the components of CRM alignment and impact of CRM alignment. Implications of research are discussed herein.
format Article
author Mohamed, Norshidah
Mahmud, Murni
Ahlan, Abdul Rahman
Hussein, Ramlah
Abdul Karim, Nor Shahriza
Aditiawarman, Umar
author_facet Mohamed, Norshidah
Mahmud, Murni
Ahlan, Abdul Rahman
Hussein, Ramlah
Abdul Karim, Nor Shahriza
Aditiawarman, Umar
author_sort Mohamed, Norshidah
title Moving toward e-business: customer relationship management alignment in Malaysian small business
title_short Moving toward e-business: customer relationship management alignment in Malaysian small business
title_full Moving toward e-business: customer relationship management alignment in Malaysian small business
title_fullStr Moving toward e-business: customer relationship management alignment in Malaysian small business
title_full_unstemmed Moving toward e-business: customer relationship management alignment in Malaysian small business
title_sort moving toward e-business: customer relationship management alignment in malaysian small business
publisher The Social Sciences Reserach Society
publishDate 2013
url http://irep.iium.edu.my/32108/
http://irep.iium.edu.my/32108/
http://irep.iium.edu.my/32108/1/Norshidah_Mohamed.pdf
first_indexed 2023-09-18T20:46:20Z
last_indexed 2023-09-18T20:46:20Z
_version_ 1777409699365257216

Similar Items