Determinants of food choice among adults in an urban community: a highlight on risk perception

Purpose – This study was conducted to explore the underlying reasons of food choice and the association with risk perception in an urban community. The paper aims to discuss these issues. Design/methodology/approach – Using a cross-sectional design, adults between 20 and 60 years old, selected by...

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Main Authors:	Abdul Rahman, Suzanah, Ali Khan Khattak, Muhammad Muzaffar, Mansor, Najibatul Rusyda
Format:	Article
Language:	English
Published:	Emerald Group Publishing Limited Howard House Wagon Lane Bingley BD16 1WA United Kingdom 2013
Subjects:	Q Science (General)
Online Access:	http://irep.iium.edu.my/32051/ http://irep.iium.edu.my/32051/ http://irep.iium.edu.my/32051/ http://irep.iium.edu.my/32051/1/Suzanah_NFS_paper.pdf

id	iium-32051
recordtype	eprints
spelling	iium-320512016-02-02T04:34:00Z http://irep.iium.edu.my/32051/ Determinants of food choice among adults in an urban community: a highlight on risk perception Abdul Rahman, Suzanah Ali Khan Khattak, Muhammad Muzaffar Mansor, Najibatul Rusyda Q Science (General) Purpose – This study was conducted to explore the underlying reasons of food choice and the association with risk perception in an urban community. The paper aims to discuss these issues. Design/methodology/approach – Using a cross-sectional design, adults between 20 and 60 years old, selected by convenience sampling from three different races; Malay, Chinese and Indian, in Sungai Petani, Kedah were surveyed. A self-administered food choice questionnaire was used and data collected were analysed using SPSS Statistic 17.0. Findings – Religion, risk perception and sensory appeal were the most prominent factors affecting food choice of respondents. Age showed significant correlation with mood and sensory appeal. Monthly income was significantly correlated with convenience, weight control and familiarity. Risk perception was found to be correlated with all motives except familiarity and religion. Research limitations/implications – A larger sample with approximately equal number of respondents from the various races would provide a more substantial overview of the trend of food choice in a multicultural population. Practical implications – This study provides an insight on factors determining the food-buying power of the community which may directly impact the commercial success of food products including modifying provisions and actions of the food industry. Originality/value – This research investigated the set priorities of an urban community in deciding the type of food for consumption which may be influenced by multicultural interactions and reported risks. Emerald Group Publishing Limited Howard House Wagon Lane Bingley BD16 1WA United Kingdom 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/32051/1/Suzanah_NFS_paper.pdf Abdul Rahman, Suzanah and Ali Khan Khattak, Muhammad Muzaffar and Mansor, Najibatul Rusyda (2013) Determinants of food choice among adults in an urban community: a highlight on risk perception. Nutrition and Food Science , 43 (5). pp. 413-421. ISSN 0034-6659 http://www.emeraldinsight.com/journals.htm?articleid=17095498 10.1108/NFS-07-2012-0072
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	Q Science (General)
spellingShingle	Q Science (General) Abdul Rahman, Suzanah Ali Khan Khattak, Muhammad Muzaffar Mansor, Najibatul Rusyda Determinants of food choice among adults in an urban community: a highlight on risk perception
description	Purpose – This study was conducted to explore the underlying reasons of food choice and the association with risk perception in an urban community. The paper aims to discuss these issues. Design/methodology/approach – Using a cross-sectional design, adults between 20 and 60 years old, selected by convenience sampling from three different races; Malay, Chinese and Indian, in Sungai Petani, Kedah were surveyed. A self-administered food choice questionnaire was used and data collected were analysed using SPSS Statistic 17.0. Findings – Religion, risk perception and sensory appeal were the most prominent factors affecting food choice of respondents. Age showed significant correlation with mood and sensory appeal. Monthly income was significantly correlated with convenience, weight control and familiarity. Risk perception was found to be correlated with all motives except familiarity and religion. Research limitations/implications – A larger sample with approximately equal number of respondents from the various races would provide a more substantial overview of the trend of food choice in a multicultural population. Practical implications – This study provides an insight on factors determining the food-buying power of the community which may directly impact the commercial success of food products including modifying provisions and actions of the food industry. Originality/value – This research investigated the set priorities of an urban community in deciding the type of food for consumption which may be influenced by multicultural interactions and reported risks.
format	Article
author	Abdul Rahman, Suzanah Ali Khan Khattak, Muhammad Muzaffar Mansor, Najibatul Rusyda
author_facet	Abdul Rahman, Suzanah Ali Khan Khattak, Muhammad Muzaffar Mansor, Najibatul Rusyda
author_sort	Abdul Rahman, Suzanah
title	Determinants of food choice among adults in an urban community: a highlight on risk perception
title_short	Determinants of food choice among adults in an urban community: a highlight on risk perception
title_full	Determinants of food choice among adults in an urban community: a highlight on risk perception
title_fullStr	Determinants of food choice among adults in an urban community: a highlight on risk perception
title_full_unstemmed	Determinants of food choice among adults in an urban community: a highlight on risk perception
title_sort	determinants of food choice among adults in an urban community: a highlight on risk perception
publisher	Emerald Group Publishing Limited Howard House Wagon Lane Bingley BD16 1WA United Kingdom
publishDate	2013
url	http://irep.iium.edu.my/32051/ http://irep.iium.edu.my/32051/ http://irep.iium.edu.my/32051/ http://irep.iium.edu.my/32051/1/Suzanah_NFS_paper.pdf
first_indexed	2023-09-18T20:46:15Z
last_indexed	2023-09-18T20:46:15Z
_version_	1777409694216749056

Determinants of food choice among adults in an urban community: a highlight on risk perception

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