Customer relationship management approach for MyFamily system: a framework

CRM is an approach that is widely utilized by companies to increase the customer values and normally, it is adopted by business-oriented companies. There are various studies on the CRM which focused on developing customer-centric systems and strategies. Besides the business-oriented system, there...

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Main Authors:	Kamaruddin, Zaleha, Othman, Roslina, Noordin, Mohamad Fauzan, Ismail , Amelia Ritahani, Zakaria, Noor Azura
Format:	Article
Language:	English
Published:	IDOSI Publications 2013
Subjects:	T58.5 Information technology
Online Access:	http://irep.iium.edu.my/31634/ http://irep.iium.edu.my/31634/ http://irep.iium.edu.my/31634/ http://irep.iium.edu.my/31634/1/Customer_Relationship_Management_Approach_for_MyFamily_System.pdf

id	iium-31634
recordtype	eprints
spelling	iium-316342013-09-24T01:47:09Z http://irep.iium.edu.my/31634/ Customer relationship management approach for MyFamily system: a framework Kamaruddin, Zaleha Othman, Roslina Noordin, Mohamad Fauzan Ismail , Amelia Ritahani Zakaria, Noor Azura T58.5 Information technology CRM is an approach that is widely utilized by companies to increase the customer values and normally, it is adopted by business-oriented companies. There are various studies on the CRM which focused on developing customer-centric systems and strategies. Besides the business-oriented system, there is a need to develop a social-oriented system which can expand the customer relationship between the customer, experts and organization. Thus, in this paper, we describe the framework of the MyFamily system which is a socialoriented system with the aim to strengthen the family relationship. The system offers specific information and experts’ consultation for users as options to solve their family problems or issues. Besides the content being complemented with some personal touch, the system will also be integrated with approaches in knowledge management, information retrieval, ontology, taxonomy and visualization in order to enhance the delivery of experts’ consultation. This will certainly provide a new direction of the CRM approach that emphasizes on the social-oriented system. IDOSI Publications 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/31634/1/Customer_Relationship_Management_Approach_for_MyFamily_System.pdf Kamaruddin, Zaleha and Othman, Roslina and Noordin, Mohamad Fauzan and Ismail , Amelia Ritahani and Zakaria, Noor Azura (2013) Customer relationship management approach for MyFamily system: a framework. Middle-East Journal of Scientific Research, 15 (9). pp. 1249-1254. ISSN 1990-9233 http://www.idosi.org/mejsr/mejsr15%289%2913/8.pdf 10.5829/idosi.mejsr.2013.15.9.11375
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	T58.5 Information technology
spellingShingle	T58.5 Information technology Kamaruddin, Zaleha Othman, Roslina Noordin, Mohamad Fauzan Ismail , Amelia Ritahani Zakaria, Noor Azura Customer relationship management approach for MyFamily system: a framework
description	CRM is an approach that is widely utilized by companies to increase the customer values and normally, it is adopted by business-oriented companies. There are various studies on the CRM which focused on developing customer-centric systems and strategies. Besides the business-oriented system, there is a need to develop a social-oriented system which can expand the customer relationship between the customer, experts and organization. Thus, in this paper, we describe the framework of the MyFamily system which is a socialoriented system with the aim to strengthen the family relationship. The system offers specific information and experts’ consultation for users as options to solve their family problems or issues. Besides the content being complemented with some personal touch, the system will also be integrated with approaches in knowledge management, information retrieval, ontology, taxonomy and visualization in order to enhance the delivery of experts’ consultation. This will certainly provide a new direction of the CRM approach that emphasizes on the social-oriented system.
format	Article
author	Kamaruddin, Zaleha Othman, Roslina Noordin, Mohamad Fauzan Ismail , Amelia Ritahani Zakaria, Noor Azura
author_facet	Kamaruddin, Zaleha Othman, Roslina Noordin, Mohamad Fauzan Ismail , Amelia Ritahani Zakaria, Noor Azura
author_sort	Kamaruddin, Zaleha
title	Customer relationship management approach for MyFamily system: a framework
title_short	Customer relationship management approach for MyFamily system: a framework
title_full	Customer relationship management approach for MyFamily system: a framework
title_fullStr	Customer relationship management approach for MyFamily system: a framework
title_full_unstemmed	Customer relationship management approach for MyFamily system: a framework
title_sort	customer relationship management approach for myfamily system: a framework
publisher	IDOSI Publications
publishDate	2013
url	http://irep.iium.edu.my/31634/ http://irep.iium.edu.my/31634/ http://irep.iium.edu.my/31634/ http://irep.iium.edu.my/31634/1/Customer_Relationship_Management_Approach_for_MyFamily_System.pdf
first_indexed	2023-09-18T20:45:48Z
last_indexed	2023-09-18T20:45:48Z
_version_	1777409666232352768

Customer relationship management approach for MyFamily system: a framework

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