Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy

Uncertainties and concerns surrounding the privacy of personal information in Malaysia in the wake of many data abuse incidents had led to the passing of Personal Data Protection Act (PDPA) 2010. In a market where personal data has long been widely traded and unjustifiably exploited, the coming of t...

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Main Authors:	Zulhuda, Sonny, Delpisheh, Maryam
Format:	Article
Language:	English
Published:	IACSIT Press 2011
Subjects:	K Law (General) KPG Malaysia T58.6 Management information systems
Online Access:	http://irep.iium.edu.my/3151/ http://irep.iium.edu.my/3151/ http://irep.iium.edu.my/3151/1/Published_paper_ICSSH_Sonny_Zulhuda.pdf

id	iium-3151
recordtype	eprints
spelling	iium-31512015-11-02T03:15:21Z http://irep.iium.edu.my/3151/ Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy Zulhuda, Sonny Delpisheh, Maryam K Law (General) KPG Malaysia T58.6 Management information systems Uncertainties and concerns surrounding the privacy of personal information in Malaysia in the wake of many data abuse incidents had led to the passing of Personal Data Protection Act (PDPA) 2010. In a market where personal data has long been widely traded and unjustifiably exploited, the coming of this law could resemble the arrival of a long-awaited messiah expected to correct the evils and rectify people’s problem in a very immediate manner. Once the law is in force, a wide range of industries that process personal data of individuals would have to reformulate their entire business processes to comply with the new legal requirements. In order to do that, they will need to perform critical self-assessment to ensure their business practice does not contravene the law and not trigger criminal liabilities. Against this background, this paper seeks to analyze how the Malaysian airlines industries – represented by the two biggest players Malaysian Airlines (MAS) and AirAsia – treats consumers’ personal data based on their existing online policies. The reason behind choosing this industry is of two folds; firstly, because airlines industry is relatively massive personal data users (especially on their passengers’ data). Secondly, the two companies have now aggressively embarked into online environment which sees them collecting and processing more personal data through their websites and online processing mechanism. The ultimate goal of this assessment is to see to what extent their existing online privacy policies and practices are in line with the personal data protection principles provided in the PDP Act 2010. Using critical methods of discussion, this paper aims at producing gap analysis and recommendations as to how the industry should improve their privacy policy and make it closer to the legal requirements in protecting consumers’ personal data. IACSIT Press 2011-02-26 Article PeerReviewed application/pdf en http://irep.iium.edu.my/3151/1/Published_paper_ICSSH_Sonny_Zulhuda.pdf Zulhuda, Sonny and Delpisheh, Maryam (2011) Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy. International Proceedings of Economics Development and Research (IPEDR), 5 (1). V1-300-V1-303. ISSN 2010-4626 http://www.ipedr.com/vol5/no1/64-H00146.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	K Law (General) KPG Malaysia T58.6 Management information systems
spellingShingle	K Law (General) KPG Malaysia T58.6 Management information systems Zulhuda, Sonny Delpisheh, Maryam Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy
description	Uncertainties and concerns surrounding the privacy of personal information in Malaysia in the wake of many data abuse incidents had led to the passing of Personal Data Protection Act (PDPA) 2010. In a market where personal data has long been widely traded and unjustifiably exploited, the coming of this law could resemble the arrival of a long-awaited messiah expected to correct the evils and rectify people’s problem in a very immediate manner. Once the law is in force, a wide range of industries that process personal data of individuals would have to reformulate their entire business processes to comply with the new legal requirements. In order to do that, they will need to perform critical self-assessment to ensure their business practice does not contravene the law and not trigger criminal liabilities. Against this background, this paper seeks to analyze how the Malaysian airlines industries – represented by the two biggest players Malaysian Airlines (MAS) and AirAsia – treats consumers’ personal data based on their existing online policies. The reason behind choosing this industry is of two folds; firstly, because airlines industry is relatively massive personal data users (especially on their passengers’ data). Secondly, the two companies have now aggressively embarked into online environment which sees them collecting and processing more personal data through their websites and online processing mechanism. The ultimate goal of this assessment is to see to what extent their existing online privacy policies and practices are in line with the personal data protection principles provided in the PDP Act 2010. Using critical methods of discussion, this paper aims at producing gap analysis and recommendations as to how the industry should improve their privacy policy and make it closer to the legal requirements in protecting consumers’ personal data.
format	Article
author	Zulhuda, Sonny Delpisheh, Maryam
author_facet	Zulhuda, Sonny Delpisheh, Maryam
author_sort	Zulhuda, Sonny
title	Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy
title_short	Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy
title_full	Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy
title_fullStr	Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy
title_full_unstemmed	Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy
title_sort	personal data “up in the air”: a tale of two malaysian airlines in dealing with consumers online privacy
publisher	IACSIT Press
publishDate	2011
url	http://irep.iium.edu.my/3151/ http://irep.iium.edu.my/3151/ http://irep.iium.edu.my/3151/1/Published_paper_ICSSH_Sonny_Zulhuda.pdf
first_indexed	2023-09-18T20:10:51Z
last_indexed	2023-09-18T20:10:51Z
_version_	1777407467542544384

Personal data “Up in the Air”: a tale of two Malaysian airlines in dealing with consumers online privacy

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