E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model

Granted that studies on e-commerce adoption by small business in developing countries has received a significant attention in the past decade, most of the studies recorded in the literature were mainly focused on manufacturing, distribution and service sector. Limited attention had been given t...

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Main Authors:	Kartiwi, Mira, Machfud, Alfi Khairiansyah
Format:	Conference or Workshop Item
Language:	English English
Published:	2013
Subjects:	H61.8 Communication of information HF5717 Business communication
Online Access:	http://irep.iium.edu.my/31188/ http://irep.iium.edu.my/31188/ http://irep.iium.edu.my/31188/2/Table_of_Content.pdf http://irep.iium.edu.my/31188/1/95.pdf

id	iium-31188
recordtype	eprints
spelling	iium-311882013-08-04T18:00:40Z http://irep.iium.edu.my/31188/ E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model Kartiwi, Mira Machfud, Alfi Khairiansyah H61.8 Communication of information HF5717 Business communication Granted that studies on e-commerce adoption by small business in developing countries has received a significant attention in the past decade, most of the studies recorded in the literature were mainly focused on manufacturing, distribution and service sector. Limited attention had been given to agribusiness sector despite its significance to the economy. Many studies have adopted Rogers innovation-decision process model to analyse the adoption process. However, only a portion of the model were used in those studies. This paper discusses and proposes Rogers model incorporating all elements of the innovation decision process model including the stages of innovation decision and its influencing factors such as prior conditions, communication channels, characteristics of the adopter, and the perceived characteristics of e-commerce; to gain a better understanding on e-commerce adoption process. This paper spotlights Indonesian small agribusiness whereby e-commerce adoption studies still scarce. 2013 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/31188/2/Table_of_Content.pdf application/pdf en http://irep.iium.edu.my/31188/1/95.pdf Kartiwi, Mira and Machfud, Alfi Khairiansyah (2013) E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model. In: The 4th International Conference on Information & Communication Technology for the Muslim World (ICT4M), 25-27 Mar 2013, Rabat, Moroco. http://ict4m.org/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H61.8 Communication of information HF5717 Business communication
spellingShingle	H61.8 Communication of information HF5717 Business communication Kartiwi, Mira Machfud, Alfi Khairiansyah E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
description	Granted that studies on e-commerce adoption by small business in developing countries has received a significant attention in the past decade, most of the studies recorded in the literature were mainly focused on manufacturing, distribution and service sector. Limited attention had been given to agribusiness sector despite its significance to the economy. Many studies have adopted Rogers innovation-decision process model to analyse the adoption process. However, only a portion of the model were used in those studies. This paper discusses and proposes Rogers model incorporating all elements of the innovation decision process model including the stages of innovation decision and its influencing factors such as prior conditions, communication channels, characteristics of the adopter, and the perceived characteristics of e-commerce; to gain a better understanding on e-commerce adoption process. This paper spotlights Indonesian small agribusiness whereby e-commerce adoption studies still scarce.
format	Conference or Workshop Item
author	Kartiwi, Mira Machfud, Alfi Khairiansyah
author_facet	Kartiwi, Mira Machfud, Alfi Khairiansyah
author_sort	Kartiwi, Mira
title	E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
title_short	E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
title_full	E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
title_fullStr	E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
title_full_unstemmed	E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
title_sort	e-commerce adoption by indonesian small agribusiness: reconsidering the innovation-decision process model
publishDate	2013
url	http://irep.iium.edu.my/31188/ http://irep.iium.edu.my/31188/ http://irep.iium.edu.my/31188/2/Table_of_Content.pdf http://irep.iium.edu.my/31188/1/95.pdf
first_indexed	2023-09-18T20:45:25Z
last_indexed	2023-09-18T20:45:25Z
_version_	1777409642684481536

E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model

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