E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
Granted that studies on e-commerce adoption by small business in developing countries has received a significant attention in the past decade, most of the studies recorded in the literature were mainly focused on manufacturing, distribution and service sector. Limited attention had been given t...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/31188/ http://irep.iium.edu.my/31188/ http://irep.iium.edu.my/31188/2/Table_of_Content.pdf http://irep.iium.edu.my/31188/1/95.pdf |
| Summary: | Granted that studies on e-commerce adoption by
small business in developing countries has received a
significant attention in the past decade, most of the studies
recorded in the literature were mainly focused on
manufacturing, distribution and service sector. Limited
attention had been given to agribusiness sector despite its
significance to the economy. Many studies have adopted
Rogers innovation-decision process model to analyse the
adoption process. However, only a portion of the model were
used in those studies. This paper discusses and proposes
Rogers model incorporating all elements of the innovation decision
process model including the stages of innovation decision
and its influencing factors such as prior conditions,
communication channels, characteristics of the adopter, and
the perceived characteristics of e-commerce; to gain a better
understanding on e-commerce adoption process. This paper
spotlights Indonesian small agribusiness whereby e-commerce
adoption studies still scarce. |
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