E-CRM features in the context of airline e-ticket purchasing: a conceptual framework
During the past ten years the impact of the internet on channel selection has been dramatic and pervasive throughout the business world. Yet strong arguments can be made that few industries have been as invasively affected as has the airlines industry. Currently travelers increasingly choose the web...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/31109/ http://irep.iium.edu.my/31109/ http://irep.iium.edu.my/31109/2/Table_of_Content.pdf http://irep.iium.edu.my/31109/1/97.pdf http://irep.iium.edu.my/31109/7/husnayati_06518907.pdf |