The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks
This study examines the role of customer satisfaction in enhancing the loyalty of Muslim and non-Muslim customers in the Malaysian Islamic banking industry. Respondents are the customers (Muslim and non-Muslim customers) visiting the bank counters and have an account with Islamic banks. A total o...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Routledge, Taylor and Francis Group
2010
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3063/ http://irep.iium.edu.my/3063/ http://irep.iium.edu.my/3063/ http://irep.iium.edu.my/3063/1/Amin_et_al.%2C_2010.pdf |