Malaysian shopping mall behavior: an exploratory study
The ascendancy of the shopping mall as a significant shopping, social interaction and/or entertainment destination has had amajor impact on retail strategies and the retail landscape in numerous countries, especially the USA. Shopping malls are not nearly as well established in developing and new...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2007
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3044/ http://irep.iium.edu.my/3044/ http://irep.iium.edu.my/3044/2/shopping_mall.pdf |
| Summary: | The ascendancy of the shopping mall as a significant shopping, social interaction and/or
entertainment destination has had amajor impact on retail strategies and the retail landscape in numerous
countries, especially the USA. Shopping malls are not nearly as well established in developing and
newly industrialized countries, however. Hence, the purpose of this paper is to assess international
consumer behavior in regards to shopping malls in a non-Western country, specifically, Malaysia. |
|---|