Factors influencing international students’ choice towards universities in Malaysia

This paper is aimed to determine factors influencing international postgraduate students in choosing university in Malaysia. Factors such as programs offered, fees, promotion, facilities, prominence, environment, convenience, and scholarship were utilized. A total of 135 international postgraduate...

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Main Authors:	Dahari, Zainurin, Abduh, Muhamad
Format:	Article
Language:	English
Published:	Academic Journals, Inc 2011
Subjects:	LB2300 Higher Education LC1390 Education of special classes of persons LC65 Social aspects of education
Online Access:	http://irep.iium.edu.my/3032/ http://irep.iium.edu.my/3032/ http://irep.iium.edu.my/3032/ http://irep.iium.edu.my/3032/3/factor_affecting_int_student.pdf

id	iium-3032
recordtype	eprints
spelling	iium-30322013-06-27T07:40:51Z http://irep.iium.edu.my/3032/ Factors influencing international students’ choice towards universities in Malaysia Dahari, Zainurin Abduh, Muhamad LB2300 Higher Education LC1390 Education of special classes of persons LC65 Social aspects of education This paper is aimed to determine factors influencing international postgraduate students in choosing university in Malaysia. Factors such as programs offered, fees, promotion, facilities, prominence, environment, convenience, and scholarship were utilized. A total of 135 international postgraduate students were involved in this study through a direct survey. The percentage technique to extract the information of respondents’ demography was used. Then, the analytic hierarchy process was employed to evaluate the level of importance of each factor. The study found that “programs offered” is the number one factor which influences overall international students’ choice to opt for a postgraduate study in Malaysia universities. There were some differences between students from Asian and Western countries in ranking the importance of those factors. Overall categories of respondents selected “tuition prices”, “facilities”, and the “academic staff prominence” as the preceding factors to follow the “programs offered” factor in a sequential level of importance. In general, the result reflects the awareness of prospective students towards the expected standard of education required from the higher education industry. Academic Journals, Inc 2011-10-28 Article PeerReviewed application/pdf en http://irep.iium.edu.my/3032/3/factor_affecting_int_student.pdf Dahari, Zainurin and Abduh, Muhamad (2011) Factors influencing international students’ choice towards universities in Malaysia. African Journal of Business Management, 5 (26). pp. 10615-10620. ISSN 1993-8233 http://www.academicjournals.org/ajbm/ 10.5897/AJBM11.521
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	LB2300 Higher Education LC1390 Education of special classes of persons LC65 Social aspects of education
spellingShingle	LB2300 Higher Education LC1390 Education of special classes of persons LC65 Social aspects of education Dahari, Zainurin Abduh, Muhamad Factors influencing international students’ choice towards universities in Malaysia
description	This paper is aimed to determine factors influencing international postgraduate students in choosing university in Malaysia. Factors such as programs offered, fees, promotion, facilities, prominence, environment, convenience, and scholarship were utilized. A total of 135 international postgraduate students were involved in this study through a direct survey. The percentage technique to extract the information of respondents’ demography was used. Then, the analytic hierarchy process was employed to evaluate the level of importance of each factor. The study found that “programs offered” is the number one factor which influences overall international students’ choice to opt for a postgraduate study in Malaysia universities. There were some differences between students from Asian and Western countries in ranking the importance of those factors. Overall categories of respondents selected “tuition prices”, “facilities”, and the “academic staff prominence” as the preceding factors to follow the “programs offered” factor in a sequential level of importance. In general, the result reflects the awareness of prospective students towards the expected standard of education required from the higher education industry.
format	Article
author	Dahari, Zainurin Abduh, Muhamad
author_facet	Dahari, Zainurin Abduh, Muhamad
author_sort	Dahari, Zainurin
title	Factors influencing international students’ choice towards universities in Malaysia
title_short	Factors influencing international students’ choice towards universities in Malaysia
title_full	Factors influencing international students’ choice towards universities in Malaysia
title_fullStr	Factors influencing international students’ choice towards universities in Malaysia
title_full_unstemmed	Factors influencing international students’ choice towards universities in Malaysia
title_sort	factors influencing international students’ choice towards universities in malaysia
publisher	Academic Journals, Inc
publishDate	2011
url	http://irep.iium.edu.my/3032/ http://irep.iium.edu.my/3032/ http://irep.iium.edu.my/3032/ http://irep.iium.edu.my/3032/3/factor_affecting_int_student.pdf
first_indexed	2023-09-18T20:10:44Z
last_indexed	2023-09-18T20:10:44Z
_version_	1777407459686612992

Factors influencing international students’ choice towards universities in Malaysia

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