Prioritizing issues of Malaysian Vision 2020: an application of the analytic hierarchy process and quality function deployment
The objectives of this research are to obtain the people’s perception towards a number of issues pertaining to the realization of Malaysian Vision 2020, to rank the challenges of Vision 2020 and to collect suggestions to expedite the realization of the vision. Based on a nationwide survey, an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Islamic University Malaysia
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/29618/ http://irep.iium.edu.my/29618/ http://irep.iium.edu.my/29618/1/V2020_ENMJ.pdf |
| Summary: | The objectives of this research are to obtain the people’s perception towards a number of issues
pertaining to the realization of Malaysian Vision 2020, to rank the challenges of Vision 2020
and to collect suggestions to expedite the realization of the vision. Based on a nationwide
survey, an affinity diagram was formed and the Analytic Hierarchy Process (AHP) was applied
to identify the main issues for implementation. Furthermore, the Quality Function Deployment
(QFD) model was utilized to show the strength of relationships between the various challenges
of Vision 2020 and twenty categories of suggestions obtained in the survey. The respondents
were also asked to rank the nine strategic challenges of Vision 2020, and the results show the
three most crucial Vision 2020 challenges: ‘Establishing a fully moral and ethical society’,
‘Establishing a united Malaysian nation made up of one Bangsa Malaysia (Malaysian nation)’,
and ‘Creating a psychologically liberated, secure and developed Malaysian society’. The AHP
prioritization process also identifies the salient public suggestions. The findings suggest that
the government machinery should keep the public better informed of the issues, improve their
perceptions and solicit their contributions. Since this study focuses on urban respondents with
higher educational qualifications, future studies should focus on those in rural areas. As the
government needs to be aware of the public feedback on the issue, this survey has managed to
identify what are lacking in the government’s efforts and what more need to be done in order
to expedite the realization of Vision 2020. |
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