Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia

This paper tries to explore the possibility of applying the Hierarchy-of-Effect-Model (Zajonc, 1980) on Islamic reality shows towards Malay community in Malaysia, which is a new phenomenon, compared to the other existing reality shows that are mushrooming. The objectives of the study are (1) To find...

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Main Authors:	Wok, Saodah, Ismail, Rizalawati, Azman, Zakirah, Latif, Siti Sakinah
Format:	Conference or Workshop Item
Language:	English English
Published:	2012
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/28441/ http://irep.iium.edu.my/28441/1/Extended_Hierarchy_PAPER_2472012.pdf http://irep.iium.edu.my/28441/4/abstract_saodah.pdf

id	iium-28441
recordtype	eprints
spelling	iium-284412015-06-24T02:30:51Z http://irep.iium.edu.my/28441/ Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia Wok, Saodah Ismail, Rizalawati Azman, Zakirah Latif, Siti Sakinah H61.8 Communication of information This paper tries to explore the possibility of applying the Hierarchy-of-Effect-Model (Zajonc, 1980) on Islamic reality shows towards Malay community in Malaysia, which is a new phenomenon, compared to the other existing reality shows that are mushrooming. The objectives of the study are (1) To find out the level of attention given to, perception of, attitude towards, involvement in, satisfaction obtained, and impact change from watching Islamic reality shows; (2) To compare the level of effects on different types of viewers (gender and age-group); and (3) To analyze the relationships between all the effect-related variables for the Islamic reality shows towards the Malay community in Malaysia. This study employs a quantitative research design, using survey method, with questionnaire as the research instrument used for data collection. Pilot study has been conducted to pre-test the research instrument. The study is using cluster and stratified random sample, in which the stratified groups are based on state, gender, and age. The data were collected in March 2012. The study found that the two most popular Islamic reality shows are Imam Muda and Akademi Al-Quran. The Malay community has positive perception and attitude towards the Islamic reality shows. They are also satisfied with the programs and above all the programs have positive impact on them. Therefore, the hierarchy of effects model could be applied to the Islamic reality shows for the Malay community in Malaysia; thus, implying that the learning theory is supported, but with a cyclical open system in nature. 2012 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/28441/1/Extended_Hierarchy_PAPER_2472012.pdf application/pdf en http://irep.iium.edu.my/28441/4/abstract_saodah.pdf Wok, Saodah and Ismail, Rizalawati and Azman, Zakirah and Latif, Siti Sakinah (2012) Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia. In: International Conference on Communication and Media (i-COME'12), 1-3 November 2012, Park Royal Resort Hotel, Penang. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Wok, Saodah Ismail, Rizalawati Azman, Zakirah Latif, Siti Sakinah Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia
description	This paper tries to explore the possibility of applying the Hierarchy-of-Effect-Model (Zajonc, 1980) on Islamic reality shows towards Malay community in Malaysia, which is a new phenomenon, compared to the other existing reality shows that are mushrooming. The objectives of the study are (1) To find out the level of attention given to, perception of, attitude towards, involvement in, satisfaction obtained, and impact change from watching Islamic reality shows; (2) To compare the level of effects on different types of viewers (gender and age-group); and (3) To analyze the relationships between all the effect-related variables for the Islamic reality shows towards the Malay community in Malaysia. This study employs a quantitative research design, using survey method, with questionnaire as the research instrument used for data collection. Pilot study has been conducted to pre-test the research instrument. The study is using cluster and stratified random sample, in which the stratified groups are based on state, gender, and age. The data were collected in March 2012. The study found that the two most popular Islamic reality shows are Imam Muda and Akademi Al-Quran. The Malay community has positive perception and attitude towards the Islamic reality shows. They are also satisfied with the programs and above all the programs have positive impact on them. Therefore, the hierarchy of effects model could be applied to the Islamic reality shows for the Malay community in Malaysia; thus, implying that the learning theory is supported, but with a cyclical open system in nature.
format	Conference or Workshop Item
author	Wok, Saodah Ismail, Rizalawati Azman, Zakirah Latif, Siti Sakinah
author_facet	Wok, Saodah Ismail, Rizalawati Azman, Zakirah Latif, Siti Sakinah
author_sort	Wok, Saodah
title	Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia
title_short	Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia
title_full	Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia
title_fullStr	Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia
title_full_unstemmed	Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia
title_sort	extended hierarchy-of-effect model and its application on islamic reality shows towards malay community in malaysia
publishDate	2012
url	http://irep.iium.edu.my/28441/ http://irep.iium.edu.my/28441/1/Extended_Hierarchy_PAPER_2472012.pdf http://irep.iium.edu.my/28441/4/abstract_saodah.pdf
first_indexed	2023-09-18T20:41:57Z
last_indexed	2023-09-18T20:41:57Z
_version_	1777409423795290112

Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia

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