Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry

This study is to examine the influence of customer knowledge management on customer lifetime value in the Islamic insurance industry. A research framework is proposed to determine the relations between customer knowledge management, trust, commitment and customer lifetime value. The population of...

Full description

Bibliographic Details
Main Authors:	Abu Hassan, Lailatul Faizah, Wan Jusoh, Wan Jamaliah, Hamid, Zarinah
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/27514/ http://irep.iium.edu.my/27514/1/5.pdf

id	iium-27514
recordtype	eprints
spelling	iium-275142012-12-29T04:34:50Z http://irep.iium.edu.my/27514/ Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah HF5410 Marketing. Distribution of products This study is to examine the influence of customer knowledge management on customer lifetime value in the Islamic insurance industry. A research framework is proposed to determine the relations between customer knowledge management, trust, commitment and customer lifetime value. The population of the study will consist of customers who have subscribed to the Islamic insurance products and services. Four main regions in Malaysia namely North, South, East and Central will be selected as a study setting for this study. Structural Equation Modeling will be applied to test the constructs’ relationships. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer knowledge management and customer lifetime value, especially in Islamic insurance industry settings. 2012-07-19 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/27514/1/5.pdf Abu Hassan, Lailatul Faizah and Wan Jusoh, Wan Jamaliah and Hamid, Zarinah (2012) Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry. In: 2012 Global Marketing Conference at Seoul, 19 - 22 July 2012, Seoul, Republic of Korea.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
description	This study is to examine the influence of customer knowledge management on customer lifetime value in the Islamic insurance industry. A research framework is proposed to determine the relations between customer knowledge management, trust, commitment and customer lifetime value. The population of the study will consist of customers who have subscribed to the Islamic insurance products and services. Four main regions in Malaysia namely North, South, East and Central will be selected as a study setting for this study. Structural Equation Modeling will be applied to test the constructs’ relationships. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer knowledge management and customer lifetime value, especially in Islamic insurance industry settings.
format	Conference or Workshop Item
author	Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah
author_facet	Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah
author_sort	Abu Hassan, Lailatul Faizah
title	Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
title_short	Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
title_full	Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
title_fullStr	Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
title_full_unstemmed	Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
title_sort	customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
publishDate	2012
url	http://irep.iium.edu.my/27514/ http://irep.iium.edu.my/27514/1/5.pdf
first_indexed	2023-09-18T20:40:52Z
last_indexed	2023-09-18T20:40:52Z
_version_	1777409355522506752

Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry

Similar Items