Islamic-bank selection criteria in Malaysia: an AHP approach

The study of bank selection criteria has received attention from many bank marketing researchers. However, from its inception in three decades ago, this kind of study is still scanty for Islamic banking industry. The purpose of this study was to investigate the Islamic-bank selection criteria, parti...

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Main Authors: Abduh, Muhamad, Omar, Mohd. Azmi
Format: Article
Language:English
Published: European Business School, Cambridge, UK 2012
Subjects:
Online Access:http://irep.iium.edu.my/26007/
http://irep.iium.edu.my/26007/
http://irep.iium.edu.my/26007/1/BIJ_Vol_5_No_2_p_271-281_~_Abduh_%26_Omar.pdf
id iium-26007
recordtype eprints
spelling iium-260072014-09-08T12:59:04Z http://irep.iium.edu.my/26007/ Islamic-bank selection criteria in Malaysia: an AHP approach Abduh, Muhamad Omar, Mohd. Azmi BP173.75 Islam and economics HG1501 Banking The study of bank selection criteria has received attention from many bank marketing researchers. However, from its inception in three decades ago, this kind of study is still scanty for Islamic banking industry. The purpose of this study was to investigate the Islamic-bank selection criteria, particularly in Malaysia. To accomplish this purpose, information collected from 279 respondents within the Klang-valley area was incorporated in the analysis. The Analytic Hierarchy Process was used to rank the criteria based on the respondents’ preferences. The result has shown that shariah-compliant attribute is the highest priority before an individual decides to patronize an Islamic bank. The next priorities are given to profitability, bank’s reputation, bank’s status, facilities and services, and friendly personnel respectively. Thus, one of the implications of this study is that Islamic banks cannot be too liberal by following all the footprints of conventional bank without giving attention to shariah principles and objectives of shariah. European Business School, Cambridge, UK 2012-07 Article PeerReviewed application/pdf en http://irep.iium.edu.my/26007/1/BIJ_Vol_5_No_2_p_271-281_~_Abduh_%26_Omar.pdf Abduh, Muhamad and Omar, Mohd. Azmi (2012) Islamic-bank selection criteria in Malaysia: an AHP approach. Business Intelligence Journal, 5 (2). pp. 271-281. ISSN 1918-2325 http://www.saycocorporativo.com/saycouk/BIJ/
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic BP173.75 Islam and economics
HG1501 Banking
spellingShingle BP173.75 Islam and economics
HG1501 Banking
Abduh, Muhamad
Omar, Mohd. Azmi
Islamic-bank selection criteria in Malaysia: an AHP approach
description The study of bank selection criteria has received attention from many bank marketing researchers. However, from its inception in three decades ago, this kind of study is still scanty for Islamic banking industry. The purpose of this study was to investigate the Islamic-bank selection criteria, particularly in Malaysia. To accomplish this purpose, information collected from 279 respondents within the Klang-valley area was incorporated in the analysis. The Analytic Hierarchy Process was used to rank the criteria based on the respondents’ preferences. The result has shown that shariah-compliant attribute is the highest priority before an individual decides to patronize an Islamic bank. The next priorities are given to profitability, bank’s reputation, bank’s status, facilities and services, and friendly personnel respectively. Thus, one of the implications of this study is that Islamic banks cannot be too liberal by following all the footprints of conventional bank without giving attention to shariah principles and objectives of shariah.
format Article
author Abduh, Muhamad
Omar, Mohd. Azmi
author_facet Abduh, Muhamad
Omar, Mohd. Azmi
author_sort Abduh, Muhamad
title Islamic-bank selection criteria in Malaysia: an AHP approach
title_short Islamic-bank selection criteria in Malaysia: an AHP approach
title_full Islamic-bank selection criteria in Malaysia: an AHP approach
title_fullStr Islamic-bank selection criteria in Malaysia: an AHP approach
title_full_unstemmed Islamic-bank selection criteria in Malaysia: an AHP approach
title_sort islamic-bank selection criteria in malaysia: an ahp approach
publisher European Business School, Cambridge, UK
publishDate 2012
url http://irep.iium.edu.my/26007/
http://irep.iium.edu.my/26007/
http://irep.iium.edu.my/26007/1/BIJ_Vol_5_No_2_p_271-281_~_Abduh_%26_Omar.pdf
first_indexed 2023-09-18T20:38:47Z
last_indexed 2023-09-18T20:38:47Z
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