Planning to use cases in a marketing course

Planning to use cases in a marketing course

Bibliographic Details
Main Author:	Kedah, Zulkarnain
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/25866/ http://irep.iium.edu.my/25866/ http://irep.iium.edu.my/25866/1/Chapter_13.pdf

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