Planning to use cases in a marketing course

Bibliographic Details
Main Author: Kedah, Zulkarnain
Format: Book Chapter
Language:English
Published: IIUM Press 2011
Subjects:
Online Access:http://irep.iium.edu.my/25866/
http://irep.iium.edu.my/25866/
http://irep.iium.edu.my/25866/1/Chapter_13.pdf
Description
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