Case studies as a learning tool in marketing to undergraduates

Bibliographic Details
Main Authors: Abdul Halim, Syifa', Ismail, Yusof
Format: Book Chapter
Language:English
Published: IIUM Press 2011
Subjects:
Online Access:http://irep.iium.edu.my/25864/
http://irep.iium.edu.my/25864/
http://irep.iium.edu.my/25864/1/Chapter_12.pdf

Similar Items