Case studies as a learning tool in marketing to undergraduates
Main Authors: | , |
---|---|
Format: | Book Chapter |
Language: | English |
Published: |
IIUM Press
2011
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/25864/ http://irep.iium.edu.my/25864/ http://irep.iium.edu.my/25864/1/Chapter_12.pdf |
id |
iium-25864 |
---|---|
recordtype |
eprints |
spelling |
iium-258642012-09-27T08:16:19Z http://irep.iium.edu.my/25864/ Case studies as a learning tool in marketing to undergraduates Abdul Halim, Syifa' Ismail, Yusof HF5001 Business. Business Administration HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25864/1/Chapter_12.pdf Abdul Halim, Syifa' and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 79-85. ISBN 978-967-418-186-4 http://rms.research.iium.edu.my/bookstore/default.aspx |
repository_type |
Digital Repository |
institution_category |
Local University |
institution |
International Islamic University Malaysia |
building |
IIUM Repository |
collection |
Online Access |
language |
English |
topic |
HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
spellingShingle |
HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Abdul Halim, Syifa' Ismail, Yusof Case studies as a learning tool in marketing to undergraduates |
format |
Book Chapter |
author |
Abdul Halim, Syifa' Ismail, Yusof |
author_facet |
Abdul Halim, Syifa' Ismail, Yusof |
author_sort |
Abdul Halim, Syifa' |
title |
Case studies as a learning tool in marketing to undergraduates |
title_short |
Case studies as a learning tool in marketing to undergraduates |
title_full |
Case studies as a learning tool in marketing to undergraduates |
title_fullStr |
Case studies as a learning tool in marketing to undergraduates |
title_full_unstemmed |
Case studies as a learning tool in marketing to undergraduates |
title_sort |
case studies as a learning tool in marketing to undergraduates |
publisher |
IIUM Press |
publishDate |
2011 |
url |
http://irep.iium.edu.my/25864/ http://irep.iium.edu.my/25864/ http://irep.iium.edu.my/25864/1/Chapter_12.pdf |
first_indexed |
2023-09-18T20:38:33Z |
last_indexed |
2023-09-18T20:38:33Z |
_version_ |
1777409210217136128 |