Case studies as a learning tool in marketing to undergraduates

Case studies as a learning tool in marketing to undergraduates

Bibliographic Details
Main Authors: Abdul Halim, Syifa', Ismail, Yusof
Format: Book Chapter
Language:English
Published: IIUM Press 2011
Subjects:
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/25864/
http://irep.iium.edu.my/25864/
http://irep.iium.edu.my/25864/1/Chapter_12.pdf
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