Case studies as a learning tool in marketing to undergraduates

Case studies as a learning tool in marketing to undergraduates

Bibliographic Details
Main Authors:	Mohd Redzuan, Nurul Atikah, Ismail, Yusof
Format:	Book Chapter
Published:	IIUM Press 2011
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/25863/ http://irep.iium.edu.my/25863/

Similar Items

Case studies as a learning tool in marketing to undergraduates
by: , Farida, et al.
Published: (2011)

Case studies as a learning tool in marketing to undergraduates
by: Shakir, Ahmed, et al.
Published: (2011)

Case studies as a learning tool in marketing to undergraduates
by: Abdul Halim, Syifa', et al.
Published: (2011)

Planning to use cases in a marketing course
by: Kedah, Zulkarnain
Published: (2011)

Wakalah and multilevel marketing (Mlm)
by: Nordin, M. Mustaqim, et al.
Published: (2011)

CSR and marketing : two sides of the same coin
by: Mohd. Israil, Khaliq Ahmad, et al.
Published: (2010)

Conscientious marketing: making a difference in people’s lives
by: Quraeshi, Zahir A., et al.
Published: (2010)

Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Can consumption make you happy? Exploring student's quality of life from marketing perspective
by: Jan, Muhammad Tahir, et al.
Published: (2011)

A study on the boycott motivations of Malaysian non-Muslims
by: Abdul-Talib, Asmat-Nizam, et al.
Published: (2016)

The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia
by: Jan, Muhammad Tahir, et al.
Published: (2014)

Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
by: Rahman, Sabbir, et al.
Published: (2011)

Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
by: Abdul Latif, Samshul Amry, et al.
Published: (2019)

Factors affecting hybrid car purchase intention in Malaysia
by: Woon, Yaw Hor, et al.
Published: (2014)

A roadmap for CRM success: in light of the technology CSFS
by: Jan, Muhammad Tahir, et al.
Published: (2011)

Measuring halal brand association (HalBA) for Islamic banks
by: Maulan, Suharni, et al.
Published: (2016)

Differences in service quality of retail banking between Auckland and Kuala Lumpur
by: Abdullah, Moha Asri, et al.
Published: (2015)

The inevitable role of human in CRM success: digging deep the human CSFs
by: Jan, Muhammad Tahir
Published: (2011)

Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
by: Jan, Muhammad Tahir, et al.
Published: (2015)

Effect of credit cards on customers' spending behavior: a comparative analysis of Islamic and conventional credit cards
by: Idris, Umar Muhammed, et al.
Published: (2013)

The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated
by: Jan, Muhammad Tahir, et al.
Published: (2013)

Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
by: Jan, Muhammad Tahir, et al.
Published: (2013)

Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
by: Hassan, Hasliza, et al.
Published: (2015)

Patient satisfaction constructs
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model
by: Fadi Abdelmuniem, Abdelfattah, et al.
Published: (2016)

The influence of service quality on customer patronage intention: the moderating ‎effects of firm's image
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)

Contemporary healthcare experience in Malaysian Hospitals
by: Hasliza Hassan, Hassan, et al.
Published: (2016)

The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels
by: Adnan, Nur Adilah, et al.
Published: (2018)

Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Tourist’s preference in selection of a restaurant: testing mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Exploring residents' satisfaction of facilities provided by private apartment companies
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Tourists’ intention in selection of a restaurant: testing a mediating influence of perception
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Determinants of nostalgia sensitivity in nostalgic driven advertising
by: Mohammad Hafeez , Bin Mohamad Jowsey, et al.
Published: (2015)

Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective
by: MD. Ashraful Azam, khan, et al.
Published: (2014)

Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food
by: Charraz Othman, Charraz, et al.
Published: (2014)

Hypermarket corporate brand extension personality
by: Hasliza Hassan, Hassan, et al.
Published: (2014)

Factor determining customers' repurchase intention of healthcare insurance products
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Service quality and students’ satisfaction towards purchasing online educational resources
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Cannot write session to /tmp/vufind_sessions/sess_uv108nr1ehnu8g1cabd2lhgkfi