Case studies as a learning tool in marketing to undergraduates
| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/1/Chapter_10.pdf |
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iium-25862 |
|---|---|
| recordtype |
eprints |
| spelling |
iium-258622012-09-27T08:11:12Z http://irep.iium.edu.my/25862/ Case studies as a learning tool in marketing to undergraduates , Farida Ismail, Yusof HF5001 Business. Business Administration HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25862/1/Chapter_10.pdf , Farida and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 69-72. ISBN 978-967-418-186-4 http://rms.research.iium.edu.my/bookstore/default.aspx |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| spellingShingle |
HF5001 Business. Business Administration HF5410 Marketing. Distribution of products , Farida Ismail, Yusof Case studies as a learning tool in marketing to undergraduates |
| format |
Book Chapter |
| author |
, Farida Ismail, Yusof |
| author_facet |
, Farida Ismail, Yusof |
| author_sort |
, Farida |
| title |
Case studies as a learning tool in marketing to undergraduates |
| title_short |
Case studies as a learning tool in marketing to undergraduates |
| title_full |
Case studies as a learning tool in marketing to undergraduates |
| title_fullStr |
Case studies as a learning tool in marketing to undergraduates |
| title_full_unstemmed |
Case studies as a learning tool in marketing to undergraduates |
| title_sort |
case studies as a learning tool in marketing to undergraduates |
| publisher |
IIUM Press |
| publishDate |
2011 |
| url |
http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/1/Chapter_10.pdf |
| first_indexed |
2023-09-18T20:38:33Z |
| last_indexed |
2023-09-18T20:38:33Z |
| _version_ |
1777409209930874880 |