Case studies as a learning tool in marketing to undergraduates
| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/1/Chapter_10.pdf |
| Description not available. |