Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction
Subscriber satisfaction of a broadband service is determined by several factors such as contents delivery strategy, service infrastructure and channel packaging delivered. Currently the single-operator, single-infrastructure broadband model in Malaysia delivered by service providers such as TM UniFi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2013
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/1/Content_Management_Quality_August_2012.pdf |