Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction

Subscriber satisfaction of a broadband service is determined by several factors such as contents delivery strategy, service infrastructure and channel packaging delivered. Currently the single-operator, single-infrastructure broadband model in Malaysia delivered by service providers such as TM UniFi...

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Main Author:	Ismail, Zahid
Format:	Article
Language:	English
Published:	IEEE 2013
Subjects:	T58.5 Information technology
Online Access:	http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/1/Content_Management_Quality_August_2012.pdf

id	iium-25636
recordtype	eprints
spelling	iium-256362016-11-06T03:47:08Z http://irep.iium.edu.my/25636/ Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction Ismail, Zahid T58.5 Information technology Subscriber satisfaction of a broadband service is determined by several factors such as contents delivery strategy, service infrastructure and channel packaging delivered. Currently the single-operator, single-infrastructure broadband model in Malaysia delivered by service providers such as TM UniFi cannot address the relevant and personalized contents to diversified subscribers in their needs and goals, therefore affecting the overall satisfaction of their subscribers. The objective of this research is to examine a content personalization strategy that can improve the quality of service delivered and increase the level of satisfaction of the subscribers. The content personalization strategy will allow subscriber the freedom to dynamically select any services on the network. The deployment of content personalization model to individual homes enable subscribers to personalize and customize contents based on personal preference in real-time. This delivery strategy will significantly improve customer level of experience. In the future this study will be used as input by high speed broadband service providers in analyzing methods to increase their service delivery revenue by increasing the level of subscriber satisfaction. IEEE 2013-05 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/25636/1/Content_Management_Quality_August_2012.pdf Ismail, Zahid (2013) Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction. Information and Communication Technology for the Muslim World (ICT4M), 2013 5th International Conference on. pp. 1-6. (Unpublished) http://ieeexplore.ieee.org/document/6518916/ 10.1109/ICT4M.2013.6518916
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	T58.5 Information technology
spellingShingle	T58.5 Information technology Ismail, Zahid Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction
description	Subscriber satisfaction of a broadband service is determined by several factors such as contents delivery strategy, service infrastructure and channel packaging delivered. Currently the single-operator, single-infrastructure broadband model in Malaysia delivered by service providers such as TM UniFi cannot address the relevant and personalized contents to diversified subscribers in their needs and goals, therefore affecting the overall satisfaction of their subscribers. The objective of this research is to examine a content personalization strategy that can improve the quality of service delivered and increase the level of satisfaction of the subscribers. The content personalization strategy will allow subscriber the freedom to dynamically select any services on the network. The deployment of content personalization model to individual homes enable subscribers to personalize and customize contents based on personal preference in real-time. This delivery strategy will significantly improve customer level of experience. In the future this study will be used as input by high speed broadband service providers in analyzing methods to increase their service delivery revenue by increasing the level of subscriber satisfaction.
format	Article
author	Ismail, Zahid
author_facet	Ismail, Zahid
author_sort	Ismail, Zahid
title	Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction
title_short	Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction
title_full	Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction
title_fullStr	Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction
title_full_unstemmed	Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction
title_sort	implementing content personalization strategy for malaysian broadband service providers to enhance subscriber satisfaction
publisher	IEEE
publishDate	2013
url	http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/1/Content_Management_Quality_August_2012.pdf
first_indexed	2023-09-18T20:38:12Z
last_indexed	2023-09-18T20:38:12Z
_version_	1777409188132028416

Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction

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