Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University
In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Design for Scientific Renaissance
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf |