Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University

In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and...

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Main Authors:	Ahmad, Siti Nor Bayaah, Shaikh Awadz, Azlina, Che Musa, Normaziah, Juhdi, Nurita
Format:	Article
Language:	English
Published:	Design for Scientific Renaissance 2012
Subjects:	LB2300 Higher Education
Online Access:	http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf

id	iium-22558
recordtype	eprints
spelling	iium-225582012-06-18T01:37:55Z http://irep.iium.edu.my/22558/ Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University Ahmad, Siti Nor Bayaah Shaikh Awadz, Azlina Che Musa, Normaziah Juhdi, Nurita LB2300 Higher Education In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and students‟ relationship with lecturers, support staff and peers. Three hundred and seventy eight students of a local private university participated. The results indicated that LOtC, Students-Lecturer, Students-Staff, and Students-student were influenced mainly by SUI. The findings of this study suggest that, to encourage the students‟ PWOMI, the management of the University need to obtain a favorable reputation held by students and cultivate a satisfactory relationship with the students through more hands-on experience and students‟ involvement in strengthening the name of the University into public eyes, while fostering SUI. Design for Scientific Renaissance 2012-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf Ahmad, Siti Nor Bayaah and Shaikh Awadz, Azlina and Che Musa, Normaziah and Juhdi, Nurita (2012) Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University. Journal of Modern Marketing Research, 1 (1). pp. 27-41. ISSN 2231-9131 http://www.sign-ific-ance.co.uk/dsr/index.php/JMMR/article/view/160
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	LB2300 Higher Education
spellingShingle	LB2300 Higher Education Ahmad, Siti Nor Bayaah Shaikh Awadz, Azlina Che Musa, Normaziah Juhdi, Nurita Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University
description	In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and students‟ relationship with lecturers, support staff and peers. Three hundred and seventy eight students of a local private university participated. The results indicated that LOtC, Students-Lecturer, Students-Staff, and Students-student were influenced mainly by SUI. The findings of this study suggest that, to encourage the students‟ PWOMI, the management of the University need to obtain a favorable reputation held by students and cultivate a satisfactory relationship with the students through more hands-on experience and students‟ involvement in strengthening the name of the University into public eyes, while fostering SUI.
format	Article
author	Ahmad, Siti Nor Bayaah Shaikh Awadz, Azlina Che Musa, Normaziah Juhdi, Nurita
author_facet	Ahmad, Siti Nor Bayaah Shaikh Awadz, Azlina Che Musa, Normaziah Juhdi, Nurita
author_sort	Ahmad, Siti Nor Bayaah
title	Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University
title_short	Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University
title_full	Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University
title_fullStr	Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University
title_full_unstemmed	Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University
title_sort	understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of tun abdul razak university
publisher	Design for Scientific Renaissance
publishDate	2012
url	http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf
first_indexed	2023-09-18T20:34:19Z
last_indexed	2023-09-18T20:34:19Z
_version_	1777408943603056640

Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University

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