Brand preference in Islamic banking
Previous literature suggests that factors such as banks’ strong Islamic reputation as well as better financial and banking services are to be among the leading factors in the selection of the respective Islamic bank. The aim of this study would be to examine the bank selection criteria being employe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Group
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/2005/ http://irep.iium.edu.my/2005/ http://irep.iium.edu.my/2005/ http://irep.iium.edu.my/2005/4/Brand_preference_in_Islamic_banking.pdf |