Pharmaceutical promotion : the theoretical framework of regulation.

Pharmaceutical promotion IS persuaSIve communication (World Health Organization, 2010) which often creates the impression of superior efficacy of a medicine, \vithout a\vareness of the health professionals (Mansfield & Henry, 2004). Doctors often use pharmaceutical promotion as a source of medi...

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Main Authors:	Othman, Noordin, Vitry, Agnes I., Roughead, Elizabeth E.
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/18485/ http://irep.iium.edu.my/18485/ http://irep.iium.edu.my/18485/1/CHAPTER_4%5B1%5D.pdf

id	iium-18485
recordtype	eprints
spelling	iium-184852012-08-27T07:05:47Z http://irep.iium.edu.my/18485/ Pharmaceutical promotion : the theoretical framework of regulation. Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. RS Pharmacy and materia medica Pharmaceutical promotion IS persuaSIve communication (World Health Organization, 2010) which often creates the impression of superior efficacy of a medicine, \vithout a\vareness of the health professionals (Mansfield & Henry, 2004). Doctors often use pharmaceutical promotion as a source of medicines information (Fischer et a1., 2009~ McKinney et aI., 1990~ National Survey ofPhysicians (2002), Poirier et aI., 1994; Prosser et a!., 2003 ~ Strang et aI., 1996; Uchenna et aI., 2010) and it may influence their prescribing pattern (Andersen et aI., 2006~ Muijrers et aI., 2005). For this reason, it is essential that the medicines information provided in pharmaceutical promotion should be effectively regulated IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/18485/1/CHAPTER_4%5B1%5D.pdf Othman, Noordin and Vitry, Agnes I. and Roughead, Elizabeth E. (2011) Pharmaceutical promotion : the theoretical framework of regulation. In: Current Issues in Pharmacy. IIUM Press, International Islamic University Malaysia, pp. 57-69. ISBN 9789674180195 http://rms.research.iium.edu.my/bookstore/default.aspx
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	RS Pharmacy and materia medica
spellingShingle	RS Pharmacy and materia medica Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. Pharmaceutical promotion : the theoretical framework of regulation.
description	Pharmaceutical promotion IS persuaSIve communication (World Health Organization, 2010) which often creates the impression of superior efficacy of a medicine, \vithout a\vareness of the health professionals (Mansfield & Henry, 2004). Doctors often use pharmaceutical promotion as a source of medicines information (Fischer et a1., 2009~ McKinney et aI., 1990~ National Survey ofPhysicians (2002), Poirier et aI., 1994; Prosser et a!., 2003 ~ Strang et aI., 1996; Uchenna et aI., 2010) and it may influence their prescribing pattern (Andersen et aI., 2006~ Muijrers et aI., 2005). For this reason, it is essential that the medicines information provided in pharmaceutical promotion should be effectively regulated
format	Book Chapter
author	Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E.
author_facet	Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E.
author_sort	Othman, Noordin
title	Pharmaceutical promotion : the theoretical framework of regulation.
title_short	Pharmaceutical promotion : the theoretical framework of regulation.
title_full	Pharmaceutical promotion : the theoretical framework of regulation.
title_fullStr	Pharmaceutical promotion : the theoretical framework of regulation.
title_full_unstemmed	Pharmaceutical promotion : the theoretical framework of regulation.
title_sort	pharmaceutical promotion : the theoretical framework of regulation.
publisher	IIUM Press
publishDate	2011
url	http://irep.iium.edu.my/18485/ http://irep.iium.edu.my/18485/ http://irep.iium.edu.my/18485/1/CHAPTER_4%5B1%5D.pdf
first_indexed	2023-09-18T20:27:35Z
last_indexed	2023-09-18T20:27:35Z
_version_	1777408520635809792

Pharmaceutical promotion : the theoretical framework of regulation.

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