Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
Main Authors: | , |
---|---|
Format: | Book Chapter |
Language: | English |
Published: |
IIUM Press
2011
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/17303/ http://irep.iium.edu.my/17303/ http://irep.iium.edu.my/17303/1/C12_-_Malaysian_consumers.pdf |
id |
iium-17303 |
---|---|
recordtype |
eprints |
spelling |
iium-173032012-11-06T11:35:39Z http://irep.iium.edu.my/17303/ Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective Abdullah, Kalthom Ismail, Yusof HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/17303/1/C12_-_Malaysian_consumers.pdf Abdullah, Kalthom and Ismail, Yusof (2011) Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective. In: Readings in marketing : an Islamic perspective. IIUM Press, Kuala Lumpur, pp. 247-275. ISBN 9789670225456 http://rms.research.iium.edu.my/bookstore/Products/475-wwwgooglecom.aspx |
repository_type |
Digital Repository |
institution_category |
Local University |
institution |
International Islamic University Malaysia |
building |
IIUM Repository |
collection |
Online Access |
language |
English |
topic |
HF5410 Marketing. Distribution of products |
spellingShingle |
HF5410 Marketing. Distribution of products Abdullah, Kalthom Ismail, Yusof Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective |
format |
Book Chapter |
author |
Abdullah, Kalthom Ismail, Yusof |
author_facet |
Abdullah, Kalthom Ismail, Yusof |
author_sort |
Abdullah, Kalthom |
title |
Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective |
title_short |
Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective |
title_full |
Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective |
title_fullStr |
Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective |
title_full_unstemmed |
Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective |
title_sort |
malaysian consumers' experience with deceptive marketing practices of sellers: an islamic perspective |
publisher |
IIUM Press |
publishDate |
2011 |
url |
http://irep.iium.edu.my/17303/ http://irep.iium.edu.my/17303/ http://irep.iium.edu.my/17303/1/C12_-_Malaysian_consumers.pdf |
first_indexed |
2023-09-18T20:26:09Z |
last_indexed |
2023-09-18T20:26:09Z |
_version_ |
1777408429609975808 |