Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ)

Ethno-pragmatics as device to understand the culturally Other is essential when we believe that there is a nexus of intimate relationships between language and culture. The whole idea of ethno-pragmatics is to understand local life-worlds in the wake of celebrating particularism in inter-cultural co...

Full description

Bibliographic Details
Main Author:	Ahmad, Che Mahzan
Format:	Article
Language:	English
Published:	Versita, Warsaw 2011
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/17205/ http://irep.iium.edu.my/17205/ http://irep.iium.edu.my/17205/3/Notes_on_Ethno-Pragmatics_as_a_Device_for_Intercultural_Communication_Intelligence__Che_Mahzan_Ahmad.pdf

id	iium-17205
recordtype	eprints
spelling	iium-172052012-02-10T06:20:34Z http://irep.iium.edu.my/17205/ Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ) Ahmad, Che Mahzan P87 Communication. Mass media Ethno-pragmatics as device to understand the culturally Other is essential when we believe that there is a nexus of intimate relationships between language and culture. The whole idea of ethno-pragmatics is to understand local life-worlds in the wake of celebrating particularism in inter-cultural communication. Ethnopragmatics basically appreciates language practices in terms that make sense to the people concerned, whether in terms of indigenous values, beliefs, attitudes, social categories or emotions, and so on. Understanding cultural keywords is pertinent in ethno-pragmatics. These living words provide the best key to a culture’s values and assumptions, and they are embedded in the cultural scripts of the society/community. With the above positioning, we suggested that ethno-pragmatics be the device for intercultural communication intelligence (ICQ). In this work we employed a cultural script quest in order to capture/understand the tapestry of Malay culture. Bahasa (“language”) is one of the main Malay cultural keywords. The Malays relate bahasa to various norms and beliefs that encompass their life-world. Bahasa is molecularly related to their emotions, sense-making and aesthetics. As an illustration, we provide ICQ-at-work with halus as a technique of utilizing bahasa for successful speech-acts. Specifically, we narrate on Malay “indirectness” as a way of having conversation with the culturally Other. Versita, Warsaw 2011 Article PeerReviewed application/pdf en http://irep.iium.edu.my/17205/3/Notes_on_Ethno-Pragmatics_as_a_Device_for_Intercultural_Communication_Intelligence__Che_Mahzan_Ahmad.pdf Ahmad, Che Mahzan (2011) Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ). International Journal of Philosophy of Culture and Axiology., 8 (2). pp. 63-71. ISSN 1584-1057 (Print) http://versita.metapress.com/content/v4j1m7619654r704/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Ahmad, Che Mahzan Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ)
description	Ethno-pragmatics as device to understand the culturally Other is essential when we believe that there is a nexus of intimate relationships between language and culture. The whole idea of ethno-pragmatics is to understand local life-worlds in the wake of celebrating particularism in inter-cultural communication. Ethnopragmatics basically appreciates language practices in terms that make sense to the people concerned, whether in terms of indigenous values, beliefs, attitudes, social categories or emotions, and so on. Understanding cultural keywords is pertinent in ethno-pragmatics. These living words provide the best key to a culture’s values and assumptions, and they are embedded in the cultural scripts of the society/community. With the above positioning, we suggested that ethno-pragmatics be the device for intercultural communication intelligence (ICQ). In this work we employed a cultural script quest in order to capture/understand the tapestry of Malay culture. Bahasa (“language”) is one of the main Malay cultural keywords. The Malays relate bahasa to various norms and beliefs that encompass their life-world. Bahasa is molecularly related to their emotions, sense-making and aesthetics. As an illustration, we provide ICQ-at-work with halus as a technique of utilizing bahasa for successful speech-acts. Specifically, we narrate on Malay “indirectness” as a way of having conversation with the culturally Other.
format	Article
author	Ahmad, Che Mahzan
author_facet	Ahmad, Che Mahzan
author_sort	Ahmad, Che Mahzan
title	Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ)
title_short	Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ)
title_full	Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ)
title_fullStr	Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ)
title_full_unstemmed	Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ)
title_sort	notes on ethno-pragmatics as a device for inter-cultural communication intelligence (icq)
publisher	Versita, Warsaw
publishDate	2011
url	http://irep.iium.edu.my/17205/ http://irep.iium.edu.my/17205/ http://irep.iium.edu.my/17205/3/Notes_on_Ethno-Pragmatics_as_a_Device_for_Intercultural_Communication_Intelligence__Che_Mahzan_Ahmad.pdf
first_indexed	2023-09-18T20:26:00Z
last_indexed	2023-09-18T20:26:00Z
_version_	1777408420324835328

Notes on ethno-pragmatics as a device for inter-cultural communication intelligence (ICQ)

Similar Items