User experience: Assessing the effectiveness of internet booking services

Despite the undeniable importance of usability and utility, one should not forget that people use Internet booking service for variety of reasons or in essence overlooked the vital intent. Online booking systems challenge the effectiveness of traditional way of booking process. Therefore the effecti...

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Bibliographic Details
Main Authors: Md. Tap, Abu Osman, Hussien, Idyawati, Mahmud, Murni
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:http://irep.iium.edu.my/15403/
http://irep.iium.edu.my/15403/1/05716712.pdf
id iium-15403
recordtype eprints
spelling iium-154032012-02-03T08:15:36Z http://irep.iium.edu.my/15403/ User experience: Assessing the effectiveness of internet booking services Md. Tap, Abu Osman Hussien, Idyawati Mahmud, Murni T Technology (General) Despite the undeniable importance of usability and utility, one should not forget that people use Internet booking service for variety of reasons or in essence overlooked the vital intent. Online booking systems challenge the effectiveness of traditional way of booking process. Therefore the effectiveness of the task is crucial to support the user to complete the tasks. User Experience (UX) is basically a constant “good-bad” feeling towards any products or service to finish a task. Standard heuristics evaluation has been performed in UX to measure if the perceived usability of the online booking based on the perceived utility matched to the user's satisfaction. This paper indicates that several design features do not entirely conform to the usability standard and design principles. The finding shows that the users experience some difficulties in completing the task; however, they proceed in order to get competitive prices. They also attribute the difficulties to their incautious and negligent without realizing the design features have lead them to experience human error in the online booking system. 2010 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/15403/1/05716712.pdf Md. Tap, Abu Osman and Hussien, Idyawati and Mahmud, Murni (2010) User experience: Assessing the effectiveness of internet booking services. In: Proceedings International on User Science and Engineering, December 2010, Shah Alam, Selangor.
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic T Technology (General)
spellingShingle T Technology (General)
Md. Tap, Abu Osman
Hussien, Idyawati
Mahmud, Murni
User experience: Assessing the effectiveness of internet booking services
description Despite the undeniable importance of usability and utility, one should not forget that people use Internet booking service for variety of reasons or in essence overlooked the vital intent. Online booking systems challenge the effectiveness of traditional way of booking process. Therefore the effectiveness of the task is crucial to support the user to complete the tasks. User Experience (UX) is basically a constant “good-bad” feeling towards any products or service to finish a task. Standard heuristics evaluation has been performed in UX to measure if the perceived usability of the online booking based on the perceived utility matched to the user's satisfaction. This paper indicates that several design features do not entirely conform to the usability standard and design principles. The finding shows that the users experience some difficulties in completing the task; however, they proceed in order to get competitive prices. They also attribute the difficulties to their incautious and negligent without realizing the design features have lead them to experience human error in the online booking system.
format Conference or Workshop Item
author Md. Tap, Abu Osman
Hussien, Idyawati
Mahmud, Murni
author_facet Md. Tap, Abu Osman
Hussien, Idyawati
Mahmud, Murni
author_sort Md. Tap, Abu Osman
title User experience: Assessing the effectiveness of internet booking services
title_short User experience: Assessing the effectiveness of internet booking services
title_full User experience: Assessing the effectiveness of internet booking services
title_fullStr User experience: Assessing the effectiveness of internet booking services
title_full_unstemmed User experience: Assessing the effectiveness of internet booking services
title_sort user experience: assessing the effectiveness of internet booking services
publishDate 2010
url http://irep.iium.edu.my/15403/
http://irep.iium.edu.my/15403/1/05716712.pdf
first_indexed 2023-09-18T20:24:25Z
last_indexed 2023-09-18T20:24:25Z
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