Business strategies and performance of ceramics manufacturing firms in Thailand
This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai ceramics firms? Second, do these strategies contribute to performance? Porter...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/13841/ http://irep.iium.edu.my/13841/ http://irep.iium.edu.my/13841/1/M._Sulaiman_8.pdf |
| Summary: | This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an
attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai
ceramics firms? Second, do these strategies contribute to performance? Porter’s concept of generic strategies is
used as business strategy variables. Data were collected from 141 ceramics firms in Thailand. The data show
significant relationship between business strategies and firm performance. Both low cost leadership and
differentiation strategies were found to have significant relationship with firm performance. However, low cost
leadership was shown to have higher profits than differentiation strategy. The paper also discusses the
implications and limitations of the study.
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