Factors influencing buying behavior of piracy products and its impact to Malaysian market
The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. The results of the study showed that there is significant relationship between t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/1367/ http://irep.iium.edu.my/1367/ http://irep.iium.edu.my/1367/1/Factors_Influencing_Buying_Behaviour_of_Piracy_Products_and_its_Impact_on_the_Malaysian_Market.pdf |