Factors influencing buying behavior of piracy products and its impact to Malaysian market

The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. The results of the study showed that there is significant relationship between t...

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Main Authors: Haque, A. K. M. Ahasanul, Khatibi, Ali, Rahman, Sabbir
Format: Article
Language:English
Published: World Business Institute 2009
Subjects:
Online Access:http://irep.iium.edu.my/1367/
http://irep.iium.edu.my/1367/
http://irep.iium.edu.my/1367/1/Factors_Influencing_Buying_Behaviour_of_Piracy_Products_and_its_Impact_on_the_Malaysian_Market.pdf
id iium-1367
recordtype eprints
spelling iium-13672014-01-25T09:24:43Z http://irep.iium.edu.my/1367/ Factors influencing buying behavior of piracy products and its impact to Malaysian market Haque, A. K. M. Ahasanul Khatibi, Ali Rahman, Sabbir HF5001 Business. Business Administration The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. The results of the study showed that there is significant relationship between the consumers’ perception and the social influence, personality or believe, pricing and the economy toward the piracy. Results also show that society has strong influence on the consumers’ personality and believes, that leads to grow consumers’ perception. On the other hand, it is revealed that most of the respondents are willing to buy pirated product because cost effective. Since, price plays a key role to convey individuals toward price sensitive, therefore it is important for the marketers or producers to be attentive of pricing. More importantly marketer can decrease the production cost and secondly, they shows intention to reduce their profit margin. To perform all those necessary steps need to set up the price by considering the all income groups. That will help to reducing the consumers’ consumption of pirated goods. Though, there is no doubt about the quality of original products but they should look at the price. World Business Institute 2009-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/1367/1/Factors_Influencing_Buying_Behaviour_of_Piracy_Products_and_its_Impact_on_the_Malaysian_Market.pdf Haque, A. K. M. Ahasanul and Khatibi, Ali and Rahman, Sabbir (2009) Factors influencing buying behavior of piracy products and its impact to Malaysian market. International Review of Business Research Papers, 5 (2). pp. 383-401. ISSN 1832-9543 (O), 1837-5685 (P) http://www.bizresearchpapers.com/View%20Articles_current83.htm
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Khatibi, Ali
Rahman, Sabbir
Factors influencing buying behavior of piracy products and its impact to Malaysian market
description The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. The results of the study showed that there is significant relationship between the consumers’ perception and the social influence, personality or believe, pricing and the economy toward the piracy. Results also show that society has strong influence on the consumers’ personality and believes, that leads to grow consumers’ perception. On the other hand, it is revealed that most of the respondents are willing to buy pirated product because cost effective. Since, price plays a key role to convey individuals toward price sensitive, therefore it is important for the marketers or producers to be attentive of pricing. More importantly marketer can decrease the production cost and secondly, they shows intention to reduce their profit margin. To perform all those necessary steps need to set up the price by considering the all income groups. That will help to reducing the consumers’ consumption of pirated goods. Though, there is no doubt about the quality of original products but they should look at the price.
format Article
author Haque, A. K. M. Ahasanul
Khatibi, Ali
Rahman, Sabbir
author_facet Haque, A. K. M. Ahasanul
Khatibi, Ali
Rahman, Sabbir
author_sort Haque, A. K. M. Ahasanul
title Factors influencing buying behavior of piracy products and its impact to Malaysian market
title_short Factors influencing buying behavior of piracy products and its impact to Malaysian market
title_full Factors influencing buying behavior of piracy products and its impact to Malaysian market
title_fullStr Factors influencing buying behavior of piracy products and its impact to Malaysian market
title_full_unstemmed Factors influencing buying behavior of piracy products and its impact to Malaysian market
title_sort factors influencing buying behavior of piracy products and its impact to malaysian market
publisher World Business Institute
publishDate 2009
url http://irep.iium.edu.my/1367/
http://irep.iium.edu.my/1367/
http://irep.iium.edu.my/1367/1/Factors_Influencing_Buying_Behaviour_of_Piracy_Products_and_its_Impact_on_the_Malaysian_Market.pdf
first_indexed 2023-09-18T20:08:40Z
last_indexed 2023-09-18T20:08:40Z
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